The most relevant in the Metaverse this week

The Metaverse continues to evolve at a rapid pace, and staying updated with its latest developments is essential. Advances in platforms, NFT projects, virtual reality (VR), and augmented reality (AR), along with strategies from major tech companies, are defining the course of this new digital frontier.

Understanding these trends not only allows anticipating the future direction of the web and social interaction but also identifying opportunities and ensuring that digital strategies remain relevant and competitive.

Decentraland invites you to its Halloween Party 2025: two days of immersive terror in the Metaverse

Decentraland will celebrate its traditional Halloween event, “Night of Terror 2025”, which will offer two nights of immersive experiences where attendees can explore haunted areas, participate in themed games, and enjoy horror movie screenings. In addition, specialized workshops will be held to learn how to create spooky scenes and atmospheric elements.

Attendees will be able to navigate obstacle courses themed around monsters, traps, and eerie landscapes, as well as participate in live workshops and enjoy custom builds. The themed areas will include Gothic mansions, pumpkin fields, and supernatural settings.

Starting from October 21, builders and studios will begin organizing interactive activations where they can use templates to design and implement haunted houses or other special attractions.

Malaysia opens a Metaverse center

Malaysia presented a (IOC) Intelligence Operations Center based on the Metaverse, which combines cutting-edge technologies to offer multiple functionalities to users. The project integrates Artificial Intelligence (IA), Internet of Things (IoT), 3D visualization, and data analysis, expanding the application boundaries of the Metaverse.

The IOC will enable monitoring of performance metrics and running simulations of operational strategies, optimizing time and resources. Authorities claim that its main application will be in public management, as it will allow decision-makers to access real-time data streams from various national projects.

BCA Research: Is the “Metaverse Moment” the next big risk bubble for the markets?

A recent report from BCA Research warns that the euphoria surrounding the Metaverse and digital assets - including NFTs and cryptocurrencies - has led to a capital over-allocation and valuations that could prove unsustainable.

The team led by Peter Berezin identifies signs of exhaustion in the dominant narrative of AI and suggests caution ahead of a possible correction. “Not all investors can react quickly to a change in market direction. In this case, I recommend taking some profits now,” Berezin noted.

As an example, BCA mentions that “a red flag could be that the shares of a large AI company drop after the announcement of another project.”

Miral and e& Enterprise: leading the next generation of business events in the Yas Island Metaverse

Miral, a leading developer of immersive destinations and experiences in Abu Dhabi, and e& Enterprise, the digital transformation division of e&, announced the completion and launch of the Yas Island Metaverse project, which sets a new standard for virtual business events.

According to Taghrid Alsaeed, CEO of Marketing, Communications and Events at Miral:

“The platform allows us to virtually welcome event organizers and clients from anywhere in the world, offering a dynamic and interactive preview of our facilities. This reinforces Yas Island's position as a top-tier global destination for exceptional corporate events”.

Metaverse: growth potential and business

The “Metaverse Market” report from Prophecy Market Insights provides a detailed overview of the global and regional evolution of the sector, projecting substantial growth between 2025 and 2035. The study analyzes market dynamics, investment opportunities, the competitive landscape, and key technological trends.

According to the report, the market value of the Metaverse will rise from $103.1 billion in 2024 to $2.04 trillion in 2034, driven by Extended Reality, AI integration, and blockchain infrastructure for digital ownership. North America and Asia-Pacific are emerging as the main centers for investment and adoption.

For companies, opportunities lie in the development of interactive experiences and innovative applications. However, challenges persist such as the high cost of hardware, limited accessibility, and the urgent need to establish robust security and privacy frameworks. Overcoming these barriers and promoting interoperability will be key to harnessing the enormous potential of this digital ecosystem.

I say goodbye with this quote from Mark Zuckerberg: “the Metaverse is the next evolution of social connection. It is the successor to mobile internet”.