XRP community figure Nietzbux has described Ripple-backed Evernorth Holdings as a “pure increase the price of XRP play.”

To him, the initiative represents one of the strongest long-term signals yet for the asset.

The remark comes amid excitement about Ripple’s expanding institutional ecosystem, which now includes Evernorth, GTreasury, Rail, and Hidden Road. These efforts aim to embed XRP into the fabric of global finance.

Notably, former Ripple executive Asheesh Birla was appointed CEO of Evernorth. According to Nietzbux, the formation of Evernorth signals Ripple’s deliberate long-term approach to XRP and the XRP Ledger.

“Ripple is thinking long term about XRP, deploying top ex-employees to run it,” he wrote.

Why Hasn’t the Price Pumped — Yet?

Following Nietzbux’s post, one community member asked why XRP’s price didn’t immediately respond to the Evernorth news. In response, he clarified that the buying activity hasn’t started yet, noting it “won’t until next year.”

This suggests that Evernorth’s market impact will unfold gradually, as the firm begins open-market purchases of XRP throughout 2026.

Notably, part of the deal’s structure is that most proceeds will be dedicated to XRP accumulation. In other words, institutional demand could rise significantly once the treasury formation begins in earnest.

“Just 100% Bullish for XRP in Every Way”

In essence, Evernorth is not a short-term event but a multi-year liquidity strategy that could shape XRP’s long-term price and circulation supply. It could mirror a certain company’s Bitcoin accumulation playbook, which has played a role in BTC’s surging prices.

For many in the community, Evernorth represents more than another Ripple partnership. They see it as an infrastructure-level play to strengthen XRP’s position in global finance. As Nietzbux sums it up,“just 100% Bullish for XRP in every way.”

Ripple’s Strategic Expansion in 2025

Evernorth’s launch adds to Ripple’s string of major 2025 developments around institutional adoption. In April, Ripple acquired Hidden Road, a prime brokerage connected to the $11 trillion U.S. Treasury clearing market.

Meanwhile, in August, Ripple acquired Rail for $200 million, giving it control over 10% of global stablecoin B2B payment flows.

Then, this month, Ripple bought GTreasury for $1 billion, marking its entry into the $120 trillion corporate treasury market.

Each acquisition ties into a broader strategy, creating an integrated financial network whose backbone is XRP and Ripple’s stablecoin RLUSD.