Thai tire brands are quietly rising in the global market. Destone and Nexen seem to be performing particularly well.

Destan is ambitious. Southeast Asia will add 3 new factories. Demand is strong. They aim for an annual production capacity of 30 million tires by 2026. Ambitious indeed.

Nexen is taking a different approach, aiming at Europe. Their NT860 tires have shone brightly in tests in Germany. Experts are singing their praises. Nexen has invested heavily in R&D. They aim to double their market share in Europe within three years. It seems they are very confident.

Otani and Vee Rubber are not to be outdone. Otani has partnered with a major U.S. retail giant. Their products will enter thousands of stores. Vee Rubber, on the other hand, is focusing on Southeast Asia. Sales in Vietnam and Indonesia are soaring.

Industry insiders believe that Thai tires are gaining global favor. They offer high cost performance and quality is improving. By 2027, the global market share could rise from around 8% to 12%. However, this prediction seems a bit optimistic.

Thai tire brands are striving to expand production capacity and enhance technology. Their role on the international stage may become more significant. However, how exactly this will play out remains to be seen.