Where to Buy Gold in 2025? Top 10 Gold Shops for Investment

Gold investment has been popular since ancient times and remains attractive to this day. If you’re wondering which gold shop to choose in 2025, here are selection methods and the top 10 gold shops suitable for investment.

Top 10 Gold Shops for Investment in 2025

When considering where to buy gold, reliability is paramount. You must transact with trustworthy, certified establishments only.

1. Hua Seng Heng Gold Shop

With over 70 years of operation, Hua Seng Heng began primarily selling ornamental gold. The name, in Chinese, reflects unity—perfectly capturing the essence of a Chinese family business.

Trusted by numerous customers and a member of the Gold Traders Association of Thailand, Hua Seng Heng maintains high credibility. Today, they operate 5 branches in Bangkok and surrounding areas, with their main branch in Yaowarat. They offer online gold bar trading in both 96.5% and 99.99% purity with real-time pricing based on global markets. They also serve as a Gold Futures broker on TFEX.

Purchase Pitfalls:

• Online gold trading carries cybersecurity risks

Protection Method:

• Use only official channels for online transactions and be cautious with personal information

2. Yaowarat Gold Shop

Familiar to Thai-Chinese people, Yaowarat Gold Shop has operated since 1969—over 40 years. Like other gold shops, they began with ornamental gold sales and expanded to gold bars.

Currently, Yaowarat Gold has Thailand’s largest network with over 350 branches, making gold transactions convenient nationwide. They reference prices from the Gold Traders Association of Thailand. Their extensive branch network makes them convenient for individual customers seeking in-person transactions.

Purchase Pitfalls:

• Numerous branches may lead to inconsistent service quality

Protection Method:

• Choose reputable branches with good recommendations, avoid peak hours, or use online services

3. Aurora Gold Shop

Aurora has operated for over 40 years and enjoys significant customer trust. Originally starting as goldsmiths, they opened “Sui Seng Heng Gold Shop” in 1973, having produced and wholesaled gold to Yaowarat shops since 1957. As they expanded, they rebranded as Aurora Gold.

They specialize in ornamental gold and gemstone jewelry under the Aurora Jewelry brand, focusing on gold ornaments, diamonds, gold sheets, auspicious gold items, and children’s gifts. With over 200 branches nationwide and online trading through the Aurora Gold app, they’re ideal for those seeking decorative gold or auspicious gifts.

Purchase Pitfalls:

• May be pricier than other shops due to focus on jewelry and gemstones

Protection Method:

• Compare prices with other shops before purchasing

4. Ausiris Gold

Ausiris pioneered gold bar investment in Thailand, providing services for over 16 years. Starting as an old gold shop in Phetchaburi province in 1917—over a century ago—they expanded to Bangkok in 1987, initially focusing on producing and selling ornamental gold. Since 2005, they’ve specialized in gold bar investment, introduced online trading, and offered gold savings programs.

Currently headquartered in Bangkok, they provide online gold trading, gold savings services, standard gold bars (same as Yaowarat), and have received numerous awards. They also sell ornamental gold in-store, making them convenient for serious gold investors and those seeking gold jewelry.

Purchase Pitfalls:

• Gold bar and ETF investments carry market volatility risks
• 24-hour online trading may lead to poor decisions during high market volatility

Protection Method:

• Study gold investment thoroughly before investing
• Establish investment strategies and limit risk with automatic trading orders (Stop Loss, Take Profit)

5. Mae Thong Suk Goldsmith

Known as Mae Thong Suk Gold Shop, they’ve operated since 1952—over 60 years. In 1964, they became the first registered gold shop and now have 7 branches. They’re also members of the Gold Traders Association of Thailand.

Despite having few branches, they’re well-known in gold investment circles. MTS Gold has fully embraced online gold investment through their platform, offering diverse products without requiring store visits.

Their services include online trading of gold bars and silver, derivative trading (TFEX) based on gold prices, and ornamental or old gold. Their real-time gold trading system references global market prices 24/7 and provides comprehensive analysis tools, making them suitable for both gold bar investors and derivative speculators.

Purchase Pitfalls:

• Derivative trading carries high risk and can lead to significant losses

Protection Method:

• Study and understand each product type thoroughly before investing

6. TTK Gold Shop (Tang Toe Kang)

TTK is Thailand’s oldest gold shop, operating for over 160 years since King Rama V’s era. The shop features 7-story colonial architecture with the second floor serving as a museum displaying antique gold items, demonstrating their expertise.

Currently, TTK has over 30 branches nationwide, primarily offering ornamental gold and gold bar trading at prices referenced from the Gold Traders Association of Thailand. They’re suitable for both gold bar investors and those seeking ornamental jewelry.

Purchase Pitfalls:

• Fewer branches than major gold shops may make transactions less convenient

Protection Method:

• Consider convenience factors and compare with other gold shops before deciding

7. YLG Bullion Company

YLG Group is an internationally recognized manufacturer and exporter of gold and gemstone jewelry. They originated from Yu Lim Gold Factory, a gold and gemstone trader popular in global markets for over 20 years. In 2003, they rebranded as YLG Bullion International, offering 99.99% and 96.5% gold bars to gold shops nationwide and providing comprehensive gold investment services.

Currently headquartered in Bangkok, they offer online gold trading through the YLG Bullion Trading platform, including gold bar trading, gold savings, ornamental gold, TFEX gold futures brokerage, and import-export services. Their comprehensive and modern investment services suit contemporary investors.

Purchase Pitfalls:

• Fewer branches compared to other gold shops

Protection Method:

• Consider convenience factors or use online trading services

8. Thong Bai Yaowarat Gold Shop

Thong Bai Yaowarat is another long-established business on Yaowarat Road, a well-known Thai-Chinese trading district. Their main business involves buying, selling, and exchanging ornamental gold, producing diamonds, gemstones, gold, and other precious stones, focusing primarily on jewelry.

Currently a member of the Gold Traders Association of Thailand, they sell ornamental gold at the association’s standard prices. With 5 branches throughout Bangkok, they’re suitable for customers seeking gold jewelry or ornaments.

Purchase Pitfalls:

• Focus on ornamental gold may limit investment options

Protection Method:

• Compare with shops offering more diverse investment options if seeking alternative investment forms

9. Jin Hua Heng Gold Shop

Jin Hua Heng has operated since 1980—over 40 years—focusing on quality ornamental gold sales on Yaowarat Road.

Currently, they offer high-quality ornamental gold with diverse designs including gold cards, bracelets, earrings, rings, necklaces, and gold bars engraved with modern laser technology for clear, durable patterns. They sell both in-store and online through their website/application at standard prices set by the Gold Traders Association. They’re particularly suitable for those seeking high-quality gold jewelry at standard prices.

Purchase Pitfalls:

• Few branches, limited to downtown Bangkok

Protection Method:

• While having few branches, you can view and purchase gold through their website

10. Thanakij Gold Shop

Thanakij began as a gold production factory before transitioning to retail gold ornament sales. They’ve been operating for over 40 years and continue to enjoy customer trust.

Currently, they primarily sell ornamental gold and gemstone jewelry. Customers can deposit, pawn, or consign gold and other ornaments. They also accept custom orders for gemstone settings, name rings, and more, making them particularly suitable for those seeking gold and gemstones as jewelry or wanting custom-made ornaments.

Purchase Pitfalls:

• No investment or gold savings programs
• Few branches

Protection Method:

• Consider other shops if looking to invest or save in gold, but suitable if specifically seeking jewelry
• While you can purchase through their website, consider other factors like transaction convenience

These top 10 gold shops offer various options for investment, and at least one should suit your specific needs.

Considerations Before Buying Gold

Determine if gold investment is right for you

Before buying gold, ask yourself why you want to purchase it. This question will help you choose the investment tool or asset that best meets your needs:

• For jewelry: Choose ornamental gold, but expect craftsmanship fees and lower buyback prices
• Long-term investment: Gold bars are better, protecting against inflation but may have storage costs
• Short-term speculation: Use online products like Forex gold trading—easy buying/selling, no physical possession, requires less capital

I’ve found that trading gold this way means no physical possession, no depreciation, no storage costs, and transactions with just a few clicks. You can even trade with margin, allowing you to control larger gold positions with minimal capital.

After exploring various gold investment options for different goals, physical gold from reputable shops remains a popular long-term investment choice. New buyers should consider these factors for smooth investing:

Choose a trustworthy gold shop

Select shops with long trading histories, customer trust, no fraud records, and membership in the Gold Traders Association of Thailand.

Check the type of gold you want to buy

Decide between gold bars or ornamental gold, and 96.5% or 99.99% purity, as each type has different pricing.

Verify gold weight before purchasing

Weight verification should be done in the presence of both buyer and seller to ensure accuracy and mutual acceptance.

Check purchase prices, craftsmanship fees, and block fees before transactions

To understand the true transaction price, which is displayed at shops and updated daily.

Review other conditions before purchasing

Such as buyback conditions and product warranty terms, as the warranty will be necessary when selling back to the original shop.

Sell gold back to the shop where you purchased it

This ensures the shop is confident in the gold’s quality according to their standards, resulting in better selling prices.