💸 The most profitable YouTuber in the world expands his business empire

A famous online content creator has solidified his position as the highest-paid YouTuber on the planet for the second consecutive year. In 2021, this influencer generated approximately 54 million dollars through his videos, and Forbes projections suggest that his earnings could rise to 110 million dollars in 2022.

Financial experts estimate that the net worth of the content creator is around 500 million dollars. Additionally, in 2022, the influencer was seeking an investor for a stake in his production studio. If this deal goes through, the value of his main asset could reach 1.5 billion dollars. "Paradoxically, you are more likely to become a billionaire if you don't set that goal," comments the YouTuber. "The key is to focus on making your business extraordinary."

The business success of this content creator is such that he has been invited to give lectures at the prestigious Harvard Business School. Let's see how he has built his media empire.

Content Production Study

This YouTuber does not limit himself to a single channel: he manages several simultaneously. Some of his most notable projects include:

• Main channel: 142 million followers
• Reaction channel: 22.5 million
• Short video channel: 21.5 million
• Philanthropy channel: 12.6 million
• Gaming channel: 32 million
• Secondary channel: 21.5 million

The production of videos for the main and secondary channels takes place in Greenville, the creator's hometown. There is a studio located there that is currently expanding to three main centers. The YouTuber hopes that over time this location will attract other content creators to establish their own studios.

Currently, the influencer's team consists of approximately 50 employees, including scriptwriters, editors, and assistants. Some of the key members of the studio are friends and family of the YouTuber, who discussed with him their plans to conquer the platform during the early years of the channel.

Virtual Restaurant Chain

In December 2020, the content creator announced the launch of his own fast food restaurant chain. Initially, he rented a location in Greenville and temporarily opened an establishment offering free takeout food. The menu included burgers, fries, desserts, and drinks. On opening day, the line of vehicles extended for more than 30 kilometers.

Currently, the chain has over 300 locations in the United States and a presence in several countries. How did it manage to expand so quickly? The key lies in its business model: it operates as a virtual restaurant. Orders are placed exclusively through a mobile app and are prepared in independent partner establishments with which the brand has agreements.

This chain has become one of the fastest-growing food service brands in the United States: three months after its launch, it had already sold over a million burgers. In August 2022, the YouTuber opened his first physical restaurant.

Snack Line

The influencer markets chocolate bars and cookies under his personal brand, both online and in Walmart stores. To celebrate the launch in January 2022, he organized a giveaway with cash prizes and a special contest for those who found one of the ten hidden golden tickets in the chocolates.

In the final of the competition, the participants had to create desserts that were evaluated by the renowned British chef Gordon Ramsay. The winner received as a prize a chocolate factory inspired by Willy Wonka.

According to reports from Business Insider, during the first months after its launch, the snack line generated sales exceeding 10 million dollars.