Adrian Portelli: From $400 to Billionaire in 4 Years

Adrian Portelli had just $400 to his name. Bankruptcy loomed. He was 29.

Fast forward four years? He's worth $1.3 billion in 2025. Kind of mind-blowing when you think about it.

They call him the "Lambo Guy" in Australia. Makes sense. His journey kicked off around 2018 after some business failures nearly wiped him out financially. Then came LMCT+, a car comparison website. It struggled at first. Not many visitors. Zero traction.

So what did he do? Car giveaways. Free luxury vehicles. The authorities raised eyebrows. Gambling concerns emerged. But Portelli found a way through. A loophole, it seems. He structured everything as "trade promotions" and kept rolling.

The next two years were wild. He poured over $10 million into Facebook ads. Contests everywhere. Luxury cars. Houses. People subscribed like crazy. His own supercar collection grew alongside his bank account.

Social media became his playground. A million subscribers appeared. Viral content spread. Influencers joined in. The machine worked almost by itself. No employees needed! LMCT+ now pulls in $100 million yearly. Minimal costs. Maximum profit.

Not bad for a Melbourne kid from a working-class background. Maltese immigrant parents. Humble beginnings.

His wealth isn't just from one source. The subscription model works beautifully. Real estate investments too. Luxury assets keep growing in value. It's not entirely clear how he manages it all so efficiently.

Portelli's success story teaches something important: master social media, create good content, build an audience. Money follows. Modern brands need to think like media companies. Attention equals growth.

Critics exist, of course. Legal questions about his lottery-like business model haven't fully disappeared. His public image generates debate. But the results speak volumes.

One of Australia's youngest billionaires. A testament to digital innovation and strategic thinking. From nearly broke to billionaire. Four years. Remarkable.