The New Era of Web3 Live Streaming Platforms: The Impact of PumpFun's Relaunch of Live Streaming Features

The Web3 live streaming sector has reached an important turning point. As the largest token launch platform in the cryptocurrency space, PumpFun has relaunched its live streaming features, a move that will undoubtedly have a profound impact on the entire Web3 live streaming industry.

PumpFun combined coin issuance and trading with live streaming for the first time in November 2024, which sparked a huge response. However, due to insufficient content control, this feature was forced offline. This pause gave other competitors nearly a year of window, during which Sidekick stood out, completing the cold start of its ecosystem and token issuance.

PumpFun's relaunch of the live streaming feature not only validates the importance of live streaming in the Web3 space but also further expands the potential of this sector. This move could enlarge the entire industry pie, creating more opportunities for leading players.

It is worth noting that PumpFun and Sidekick have adopted differentiated competition strategies. PumpFun combines live streaming features with its core business – token issuance, which may develop into a fan token platform for issuers. Meanwhile, Sidekick is leveraging its Web2 live streaming technology and growth experience to create a comprehensive Web3 entertainment live streaming platform.

For PumpFun, live streaming is a catalyst for token issuance, and the content may be more emotional and provocative. In contrast, Sidekick focuses more on the diversity of the content itself, covering various fields such as investment research, blockchain games, online tutorials, and more.

The unique characteristics of the Web3 industry necessitate a live streaming platform that aligns with its features. Traditional live streaming platforms face compliance challenges and difficulties in monetization, while users in the cryptocurrency space are primarily gathered on social platforms focused on text and images. Therefore, a platform that focuses on video content is expected to become the next gathering place for users.

The development space in the Web3 live streaming field is enormous, as it can accommodate platforms like PumpFun and also support various differentiated competitive models. PumpFun's model is similar to e-commerce live streaming, where the live broadcasts primarily serve token sales. On the other hand, Sidekick resembles the live streaming functionality of a comprehensive social media platform, providing not only potential token sales but also diverse content and monetization avenues, such as paid knowledge and tips.

With the development of these platforms, the Web3 live streaming industry is entering a new phase, providing more opportunities and options for both users and content creators alike.