With the arrival of the Web3 era, traditional internet giants are actively positioning themselves in this new field. From Meta exploring Web3 social to PayPal and Visa venturing into digital money payments, it reflects that big companies are striving to migrate user traffic and financial services to the blockchain world. However, these big tech companies often tend to build closed ecosystems rather than support open protocols.

In this context, Wallet Connect faces a critical question: when big tech enters the market, will it be integrated into these ecosystems, or will it be marginalized? From a technical perspective, Wallet Connect's core advantages lie in its neutrality and openness, which starkly contrasts with the "walled garden" model that Web2 giants excel at creating.

For example, if Meta decides to develop its own wallet system, it is likely to be directly integrated with its applications, bypassing open protocols. On the contrary, if the big tech companies choose to quickly access the existing wallet ecosystem, the value of Wallet Connect as a "standard layer" will be highlighted. Therefore, the future positioning of Wallet Connect largely depends on whether these big tech companies choose to build their own systems or seek collaboration.

At the application level, we have already seen some collaborative cases. Some payment companies and social platforms are trying to access on-chain asset functions through Wallet Connect, rather than developing wallet interaction logic from scratch. This means a smoother experience for users: they can enter the Web3 ecosystem simply by scanning a code or logging in within a Web2 application.

However, some big tech companies have chosen an exclusive route, developing their own protocol standards, which will undoubtedly create direct competition with Wallet Connect. This trend reflects that the Web3 space is undergoing a struggle between open protocols and closed ecosystems.

In the future, the direction of Web3's development will largely depend on the outcome of this game. Whether open protocols like Wallet Connect can maintain their unique value amidst the wave of big tech entering the arena, or whether they will be replaced by more powerful closed systems, the answer to this question will profoundly impact the ecological construction and user experience of Web3. In any case, this transformation will reshape the landscape of the digital world, bringing users a brand new internet experience.