$SOMI “Marketing in the Open Metaverse”

Marketing always follows where people hang out. Highways gave us billboards. TV gave us commercials. Web2 gave us targeted ads.

Now? Audiences are moving into immersive, decentralized worlds. That’s where @SomniaNetwork steps in.

Instead of pop-ups or banners, brands can create experiences.

👾A sportswear brand can launch a digital arena where fans compete as avatars + unlock NFT rewards.

👾A luxury house can drop wearables that double as cross-world status symbols.

It’s not advertising, it’s belonging.

The real shift is ownership. In Web2, users just consumed. In Somnia, assets actually belong to the players: collectibles, passes, wearables.

And they’re not just merch, these items unlock loyalty programs, gated communities, and even hold value in secondary markets.

Somnia also opens the door for collaboration. Through DAOs, fans can co-create campaigns, vote on designs, even shape events. Think beverage brands letting their community design limited-edition digital flavors, or music fans curating festival stages. Users aren’t audiences anymore,
they’re stakeholders.

Economically, the upside is massive. Limited NFT drops, gamified engagement, branded worlds, all new revenue streams.

Thanks to @Somnia_Network interoperability, these assets move across multiple metaverses, expanding cultural impact.

On-chain transparency makes it even stronger. Brands gain real insights into loyalty + participation, while users stay in control of their data. It’s a healthier balance than Web2’s exploitative ad-driven systems.

In the open metaverse, success won’t come from the loudest ads but the most engaging experiences.

$SOMI gives brands the tools to stop advertising and start belonging.

Marketing, reimagined.

#Somnia