In-Depth Analysis of Trump’s Family Encryption Project WLFI: Business Status, Background, Token Mechanism, and Valuation Expectations

Introduction

Recently, global stablecoin concept stocks have been active, and the U.S. “Genius Act” stablecoin bill has passed the Senate vote. At the same time, there are reports that the Trump family’s encryption project World Liberty Financial may unlock the circulation of its Token earlier, attracting market attention. This article will conduct an in-depth analysis of World Liberty Financial’s business status, project background, Token mechanism, and valuation expectations from multiple dimensions.

Business: Current Product Status and Core Competitive Advantages

World Liberty Financial(WLFI) is a decentralized financial platform, with its core product being the US dollar stablecoin USD1. USD1 is a stablecoin pegged to the US dollar at a 1:1 ratio and is backed by cash and US Treasury reserves.

As of June 2025, the circulation of USD1 stablecoin is approximately 2.2 billion USD, of which 97.8% is issued on BNBchain. The number of wallet addresses holding coins on BNBchain is 248,000, while on Ethereum it is 66,000. 93.7% of USD1(, approximately 2.02 billion ), is concentrated in two addresses on a certain trading platform.

The scale of USD1 surged from 130 million to 2.13 billion on May 1, 2025, mainly due to a 2 billion dollar equity investment by Abu Dhabi Investment Company MGX in a certain trading platform.

In market expansion, WLFI has established partnerships with multiple institutions and protocols, including the launch of the USD1 vault on Ethereum and BNB Chain, as well as being listed on major trading platforms.

The main competitive advantage of World Liberty lies in the powerful influence of the Trump family in politics, which provides a unique advantage for the project’s specific business expansion. However, investors also face some potential risks, such as the project not becoming the preferred channel for利益输送, the Token value decoupling from the project, and the core team potentially abandoning heavy operations.

Background: Core Team and Financing Details

The core team of WLFI mainly comes from the political and business circles as well as the encryption industry. Members of the Trump family play an important role in the project, but their job descriptions have undergone subtle changes recently. In addition, Trump’s long-term business partner Steven Witkoff is also involved.

The technology and operations are mainly handled by professionals from the encryption industry, including former Paxos co-founder Richmond Teo.

The Trump family’s stake in WLFI has decreased from an initial 75% to 40%, with some equity potentially being transferred to other investors.

Since its launch in September 2024, WLFI has raised over 700 million US dollars through multiple rounds of financing, and its valuation has rapidly increased with the progress of the project.

Token: Allocation Details, Functions, and Protocol Revenue

The governance Token of the WLFI platform, $WLFI, has a total supply of 100 billion coins. In the token distribution plan, 35% is allocated for token sales, but currently only 25% of the public sale has been completed. The unlocking conditions and timing for the non-public offering portion of the tokens are still unclear.

WLFI is a purely governance Token and does not have dividend or income rights. The protocol revenue primarily belongs to the entity behind WLFI, and the Token itself is not directly linked to business revenue.

Valuation: Long-term Value Expectation

Referring to the valuation levels of listed competitors, based on WLFI’s current stablecoin scale of 2.2 billion, the project valuation may range between 1.452 billion to 1.672 billion USD, corresponding to a Token price of 0.0145~0.0167 USD.

However, investors generally have high expectations for WLFI, possibly considering factors such as early premiums, potential growth rates, and political resources. At the same time, there are some potential risks, such as the strong network effects in the stablecoin industry, the lack of value capture for the Token, and the possibility of inflated business volumes.

The short-term trend of the WLFI Token after its launch will be influenced by the progress of the US stablecoin legislation and its position within the Trump family’s business landscape. The token is expected to be transferable after the formal passage of the Genius Act.