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Everlyn AI Depth Investigation: Using AI as a Banner to Create Web3's Tiger Skin
During the National Day holiday, I saw several KOLs in the Crypto Assets field praising Everlyn AI on Twitter— a “video generation” project similar to Sora, which piqued my curiosity and prompted me to do some research.
The first impression is very stunning: an AI project led by a former Meta research scientist, claiming to create a groundbreaking open-source AI video generation model and build a decentralized Web3 protocol. Its Crypto Assets narrative combines AI, intellectual property (similar to Story Protocol), DePIN (io.net is also one of its investors), and creator economy among several popular tracks. When a project gathers so many hot spots and has a number of well-known endorsements, it is indeed impressive.
However, after a thorough investigation, I developed deep doubts about this project. Perhaps my sources of information are limited, but I cannot find any substantial trace of the project in the Web3 world. In simple terms, the project lacks publicly verifiable protocol addresses and block explorers to observe its on-chain activities. Aside from the fact that its token issuance is real, the rest of the Web3 elements are as elusive as “air”.
This article will provide a comprehensive analysis of Everlyn AI based on publicly available information, helping readers understand the true nature of this project.
Overpackaged AI and the Illusory Promises of Blockchain
The core proposition of the project
The core selling points of Everlyn AI's external promotion include:
AI field
Web3 Field
Regarding Everlyn's innovative highlights in AI, the existing descriptions are relatively uniform. However, the descriptions of its Web3 features are varied, with some content not even found in official documentation. The author summarizes its Web3 narrative mainly includes the following points:
These claims precisely hit the pain points of the current market: the high cost of AI video generation, the monopoly of closed-source models, and the difficulty in verifying content authenticity. However, there is a huge gap between promotion and reality.
AI part: real but over-packaged
Despite the strong background of the team, there are obvious contradictions in their technical promotion.
Web3 Section: Nonexistent “Ghost”
This is the most serious problem of the entire project. The project claims to build a Decentralized Video AI Layer, however, after a thorough search, the author was unable to find any relevant Web3 technology white papers, developer documentation, public testnets, block explorers available to observe on-chain activities, or any code repositories related to Web3 technology?.
In summary, the Web3 part of Everlyn, except that the issuance of the coin is real (its token is on BSC, with the address 0x302DFaF2CDbE51a18d97186A7384e87CF599877D), everything else is only at the conceptual narrative level, completely lacking technical details.
Its Web3 part, in the absence of code implementation, only has hollow narratives (it is worth mentioning that Everlyn's official Web3 narrative is relatively restrained, and many eye-catching statements come from the excessive interpretation of certain KOLs), but is eager to issue tokens. This behavioral pattern gives the author a familiar scent of “cutting leeks”.
The Truth Behind Celebrity Endorsements
The credibility of a project largely depends on its founding team. The author has verified the backgrounds of the two founders, Dr. Harry Yang (Co-founder & CTO) and Dr. Ser-Nam Lim (Co-founder & Head of Research/CEO), and found no issues. Both have indeed worked at Meta and have made significant contributions in the field of image AI.
In addition to the two founders, all the promotional materials for the project highlight that Turing Award winner and Meta's Chief AI Scientist, Yann LeCun, is an advisor for Everlyn AI, as a key selling point to demonstrate the academic achievements of this project. However, according to my investigation, LeCun's identity as an “advisor” is quite dubious.
The only official source currently found to support this claim is a tweet from the Everlyn team, stating, “We’re honoured to welcome Yann LeCun as an academic advisor to Everlyn.” However, I checked LeCun's personal website (yann.lecun.com), Meta AI page (ai.meta.com), LinkedIn profile, and all relevant posts on his X account, and found no information mentioning Everlyn AI or his advisory role. Moreover, LeCun's posts and interviews mainly discuss general AI topics, with little reference to Web3, and no mention of the Everlyn project.
Therefore, the author believes that this time involving LeCun is a typical example of “celebrity effect” marketing - creating an illusion of a formal endorsement relationship by amplifying a trivial interaction.
The Players Behind: Investment Logic and Marketing Machine
Strategic Investment of Mysten Labs
Everlyn AI has secured $15 million in funding led by the Sui development team Mysten Labs, with a valuation of $250 million. However, it is noteworthy that neither the official blog of Mysten Labs nor the channels of the Sui Foundation have released an official statement regarding this investment.
This “silence” suggests to the author that the investment in Mysten Labs is at best a strategic talent acquisition—acquiring a top-notch AI team and its technology to enrich the Sui ecosystem, rather than endorsing the project's tokenomics or decentralized roadmap.
Interpreting the Real Signals of “Binance Listing”
Being able to go live on Binance is also a highlight of the project's promotion, but we need to accurately understand the real signal behind it:
Therefore, the launch of the Alpha platform on Binance is not a quality endorsement, but rather a trading experiment conducted under the premise of isolating risks.
Kaito-driven Marketing Machine
The amazing popularity of Everlyn AI is no coincidence; behind it is a systematic marketing promotion machine.
The conclusion is obvious: the massive market volume of Everlyn AI does not stem from the organic appeal of its technology or the spontaneous enthusiasm of the community, but rather from a costly marketing campaign meticulously orchestrated through professional platforms like Kaito. By directly linking posting (“yapping”) with rewards (points, airdrop weights), it has created clear economic incentives for KOLs to promote the project without the need for in-depth verification of its quality. The high “heat index” on platforms like RootData is a result of this artificially manufactured activity, rather than a true reflection of the project's fundamental progress.
Conclusion
In summary, the author personally believes that Everlyn AI, a recently popular star project that has been hyped by many KOLs, is highly suspicious and deserves caution. The founder attracts capital by leveraging their AI reputation and collaborates with crypto marketing teams to issue tokens. The AI part may be genuine, but it is still difficult to verify whether its performance is as excellent as advertised. However, based on the author's observations, its Web3 component is entirely an “air project” or a “ghost project”, with only narratives and no code, yet eager to issue tokens, presenting a rather ugly image of being in a hurry to “cut leeks.”
The Everlyn AI case reveals a concerning phenomenon in the Crypto Assets field: using legitimate technical teams and endorsements from top investors to provide a veneer of credibility for token projects that lack substance. This “decentralized drama” is more deceptive than pure scams because some parts of it (AI research) are real, but the investment vehicles (tokens and so-called protocols) are built on fictional foundations.
For investors, the core lesson is: do not relax scrutiny on project infrastructure just because the team is excellent and KOLs are promoting it. In the Web3 space, the absence of fundamental elements such as technical whitepapers, testnets, and open-source code is a more significant danger signal than any marketing hype.
This article is based on publicly available information and does not constitute investment advice. Investing in Crypto Assets carries significant risks; please make decisions cautiously.