TON Foundation appoints Gerardo Carucci as CMO, responsible for global brand and community strategy.

TON Foundation announced the appointment of Gerardo Carucci as CMO, taking over brand, growth, and community integration strategies; he previously led large events and global marketing at Apple and Nike. The official emphasized that with the native integration of Telegram, TON will be built as a foundation for finance and creativity. (Background: Exclusive Interview》The leader of the first reserve company of TON "VERB", Manuel Stotz: 5.58 billion dollars raised in 30 days) (Background Supplement: Exclusive Interview TAC: TON EVM connects 1 billion Telegram ecosystem users》Unlocking the greatest boost for TON DeFi ecosystem future) According to the announcement from TON Foundation (TON基金) on October 1, Gerardo Carucci has been appointed Chief Marketing Officer (CMO), effective immediately. The new CMO will oversee brand, growth, and community, aiming to advance TON as the financial and creative backbone of the Telegram ecosystem. Having held senior marketing positions at Apple and Nike, the official pointed out that Gerardo Carucci redefined product launch rhythms at Apple and established brand experience standards, promoting cultural landmarks such as Apple Park and Steve Jobs Theater. During his time at Nike, he led marketing for sporting events like the FIFA World Cup and the Olympics, creating digital and consumer strategies. Gerardo Carucci stated: The native integration of TON with Telegram is a unique advantage and allows TON to become a powerful platform for building long-term brands. Regarding the narrative of the native integration with Telegram, Gerardo Carucci expressed resonance with the "opportunity, momentum, and energy" of TON Foundation and emphasized that the native integration of TON and Telegram brings unique advantages. He mentioned that he will bring the creativity and collaboration spirit from his experience with large brands and events into the "business, community, and cultural convergence" ecosystem. The official endorsement by Max Crown (President and CEO) attests to his comprehensive ability in creative narratives and data insights. Observing from a news perspective, this personnel change emphasizes the co-axial integration of "brand × growth × community", combined with the narrative framework of the native Telegram entry, pointing to a future that emphasizes the rhythm of product—community—event connections; while aligning "data-driven brand operations" with large events and digital distribution scales, establishing a consistent focus for external communication of the TON ecosystem. Related Reports Verb Technology raises 558 million dollars to establish "$TON treasury": optimistic about deep integration of Telegram and TON, VERB surges 55% Exclusive | The truth behind staking TON for UAE golden visa: latest statement from the foundation, what is the identity of the agency? Marketing misleading? 〈TON Foundation appoints Gerardo Carucci as CMO, responsible for global brand and community strategy〉This article was first published in BlockTempo, the most influential blockchain news media.