Amazon's journey is kind of surprising. It's not just books anymore. People still see it as a big store, but there's more to it.



Product sales hit $78.3 billion in Q3 2025. Big number, right? But services brought in $102.7 billion. Wow. It's like Amazon flipped a switch.

North America's doing well. $9.8 billion in operating income. Not bad at all. Prime's a big deal now.

But AWS? That's the real star. $13.5 billion in operating income. More than everything else combined. Cloud computing is king.

Retail seems different now. It's almost like they're losing money on purpose. Weird strategy, but it seems to work.

Investors should take note. This isn't just shopping anymore. It's tech. It's services. It's AWS.

Amazon's hard to pin down. It's a bit of everything. Books, tech, delivery, cloud. It's all mixed up. But it works. They've come a long way from just selling books online. It's not entirely clear where they'll go next, but it'll be interesting to watch.
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