The tobacco world's looking kinda shaky in 2025. Cigarette sales are down. People's tastes are changing. Rules are getting tighter. It's a bit of a mess.

But some companies? They're riding the wave. Philip Morris International's got this thing called IQOS. And ZYN. People seem to like them. PM's stock? Up 30% in a year. Not bad at all.

Altria Group's shaking things up too. They've got these on! pouches. Apparently, they're a hit. MO's shares jumped nearly 32%. Pretty impressive.

Then there's Turning Point Brands. Zig-Zag, Stoker's - you've probably heard of them. They're diving into this new oral nicotine stuff. TPB's stock? Through the roof. We're talking over 100% growth.

It's kinda surprising, really. The whole tobacco sector's beating the market. Up 36.4% while S&P 500's only at 18.4%.

But hey, it's not all smooth sailing. Regulations are still a pain. And who knows what consumers will want next? The future's not entirely clear. These companies are adapting, sure. But will it be enough? Only time will tell.