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The Crypto Assets Twitter community often claims to be the most decentralized information network in the financial sector, promoting itself as a "permissionless discussion" space. In theory, anyone can share valuable information here, build personal influence, and participate in industry dialogues.
However, the reality is quite different. About 100 accounts actually control the formation of millions of people’s perceptions of Crypto Assets, the distribution of project attention, and the direction of capital flow. This is essentially a highly centralized influence economy system dressed in the guise of a grassroots community, and its complex operating mechanism even amazes executives from traditional media.
The crypto Twitter community is not an equal communication platform, but rather resembles a series of concentric circles with diminishing influence from the inside out:
Core Layer One: Leaders (about 5-10 accounts). These accounts not only have a large number of followers but also possess strong network effects. The content they publish can gain hundreds of retweets in a very short time. A casual mention of a project by them can lead to a rise in the price of the related coin, their criticism can be enough to destroy a project's prospects, while their endorsement can instantly bring legitimacy to the project.
When this tier of accounts focuses on a certain project, it not only brings social interaction but also attracts institutional attention, venture capital funding, and the follow-the-leader behavior of retail investors.
Layer Two: Information Amplifiers (about 20-30 accounts). These accounts transform the insights of Layer One into industry hotspots. They ensure that core information is disseminated more widely through methods such as forwarding quotes and adding comments.