TheCryptoIntern

being a good writer is so vital to being a good marketer.

what marketers say: "due to increased demand, we\'re extending the deadline of our program"what they really mean: "we didn\'t hit our targets so we need to extend the deadline”

5 free post ideas for your personal brand for the next week:\n\n1️⃣ what’s one thing you’ve learned your career that would help a beginner right now\n2️⃣ what’s a thought most people in the industry have but don’t say out loud\n3️⃣ what mistake was the biggest lesson for you\n4️⃣ what did you believe for so long that turned out to be wrong in your profession\n5️⃣ which tasks in your profession will be replaced by AI and why\n\nsimply write out the answers to the above then redraft into a post ready for socials.\n\nnow you have 5 posts for next week.

the bigger the idea, the more marketing it needs.\n\npeople think “this is so life-changing, it’ll sell itself.”\n\nit won’t.\n\nbig ideas require big behaviour shifts, and behaviour change is full of friction. even sending money peer-to-peer sounded crazy once, until someone marketed it right.

if you’re not cringing at your past work, you haven’t grown.

it’s easy to generate hype but it’s more impressive to have the ability to retain.

i’m not smart.
i’m not clever.
and i’m not creative either.
i’m nothing more than the collective learnings from the smartest, cleverest and most creative marketers that i’ve worked with, listened to and studied.
so if you want to become the best marketer or smm, study, read and listen to the best.
the best thing you can do to improve and learn is to save what works, study why it works and apply it until it becomes instinct.

so basically, this company wants to hire a one (wo)man marketing team disguised as a "social media marketing executive"...

the best social media managers will cost you a lot of money, but cheaping out on your smm hire could be the most expensive mistake you make.

most brands aim wide and end up forgettable.
the ones that grow focus narrow, build meaning, and earn advocacy.
social media works best when depth comes before scale.