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Traditional brokerages are making deeper inroads into crypto than expected.



Charles Schwab has officially opened spot trading in SOL, AVAX, and LINK to eligible U.S. retail clients, bringing the total to five assets alongside BTC and ETH.

All assets are held in custody by its subsidiary, Charles Schwab Premier Bank; users do not hold their private keys directly.

As of the end of September, Schwab managed approximately $13.33 trillion in assets and had over 40 million active brokerage accounts.

By removing the hassles of safeguarding seed phrases and barriers to deposits and withdrawals, traditional investors now have a compliant channel to gain exposure to public blockchain tokens directly through their existing stock accounts.
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SCHWSCHW+1.36%
SOLSOL-0.77%
AVAXAVAX-0.10%
BTCBTC-0.67%
ETHETH-1.26%


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