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When ordinary investors buy Bitcoin, they first check whether their paycheck has arrived. When institutions buy Bitcoin, they study financing tools, capital structure, and balance sheets. That’s why buying the same asset can involve completely different strategies.
As of October 19, Strive held 36,818 BTC. The company previously disclosed that it had been buying Bitcoin continuously and raising funds through capital market instruments such as preferred shares. On October 25, CEO Matt Cole again hinted that the company might announce another increase in its holdings.
The logic behind this is not complicated: if a company can raise funds on suitable terms and use some of them to buy BTC, it has the opportunity to expand its Bitcoin reserves.
But the key is “suitable terms.” Financing isn’t free: preferred shares may involve dividend payments, while issuing new shares may dilute existing shareholders’ stakes. If Bitcoin rises, the strategy may attract market enthusiasm; if its price falls, financing costs and asset volatility won’t simply disappear.
So when you see an institution buying crypto, don’t just look at how much it buys. Also consider how it raises the money, how high its financing costs are, and whether its balance sheet can withstand the volatility.
My view is that Strive’s story is about more than betting on Bitcoin; it combines capital management with digital asset allocation.
Retail investors compete on their entry price; institutions also compete on their ability to raise funds. But the funding pipeline is the real power behind the scenes, and BTC won’t pay the bills on the company’s behalf just because it has strong conviction. $NVDA