Before I put a single dollar into a company, it has to check 5 boxes:

1. The economy is in a decent place. Not perfect. Decent.
2. The overall market (S&P & Nasdaq) isn't wildly overvalued.
3. The company itself is priced right. Earnings growing, revenue growing, P/E reasonable, & not way more expensive than its peers.
4. It has a moat. Something that makes it really hard for a competitor to take its customers.
5. Pricing power. It can raise prices & people keep paying.
Check all 5 & you're probably going to do well long term, even if the next few months are bumpy.
That's basically what Warren Buffett has done his whole life.
Good company, good price, then be patient.
This simple structure is what scaled me to millions.