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On one side was the stunning rally in August—as compiled by China Finance Online, the 21st Century Business Herald, and others, international gold prices surged 15.24% in one go from August 3 to 25, briefly approaching $4,700 per ounce intraday and hitting a multi-year high; on the other was the sharp reversal that followed, with prices falling more than 7% cumulatively over the five trading days from August 26 to September 1. Gold closed at $4,327 per ounce on September 1, giving back most of its previous gains.
The real excitement was still to come. On September 4, gold prices rebounded above $4,400; but by September 7, they had briefly broken below $4,400 intraday, reaching a low of $4,384. Up and down, it looked just like a roller coaster at an amusement park—except this time, global investors’ money was sitting in the carriages.
I. Who Is Hitting the Gas on This Roller Coaster?
Break down the market action, and there is only one real driver: whether the Federal Reserve will cut rates in September.
The story begins at the end of August. On August 28, Fed Chair Waller sent a hawkish signal at the Jackson Hole annual meeting, reiterating that the 2% inflation target was firm and fixed, and saying that if inflation did not fall quickly enough, there would still be work to do. The market immediately put bets on a September rate cut back on the table.
Then, on September 4, U.S. nonfarm payroll data for August far exceeded expectations—employment increased by 162,000, far above the market forecast of 56,000. Expectations for a rate cut suddenly heated up, and gold prices plunged in response. Dramatically, the U.S. president subsequently posted on social media strongly advocating a rate cut, and gold prices were quickly pulled back above $4,400.
An analyst pointed out the root cause in an interview: the rapid shifts between bullish and bearish sentiment in this round of gold trading were directly caused by repeated fluctuations in market expectations for U.S. rate cuts. Meanwhile, newly appointed Chair Waller reduced forward guidance, keeping rate-cut expectations constantly in flux, creating the short-term roller-coaster movement commonly seen in gold prices.
II. A Counterintuitive Paradox: Geopolitical Conflict Actually Held Gold Down
Based on conventional wisdom, tensions in the Middle East and rising oil prices should push gold higher as a safe-haven asset. But this time, the logic was reversed.
According to analyses from multiple institutions, renewed turmoil in the Middle East pushed oil prices higher. As oil prices rose, inflation expectations heated up, and the market instead became more convinced that the Federal Reserve would cut rates. Rate cuts would weaken the dollar and lower real interest rates—precisely the opposite of a headwind for non-yielding gold. Thus, a strange phenomenon emerged: safe-haven news that should have benefited gold instead weighed on prices by fueling expectations for rate cuts. This is gold’s paradox in 2026: it is both a safe-haven asset and the asset most afraid of rate cuts. Pulled in opposite directions by two ropes, gold prices can only lurch up and down.
III. So What Is Supporting Gold Prices and Keeping Them from Collapsing?
Although short-term rate-cut expectations have pressured gold, prices have never broken below key support levels, thanks to solid underlying demand.
World Gold Council data shows that global central banks made net gold purchases of 288.9 tons in the second quarter this year, up 62% year over year. China’s central bank has increased its gold holdings for 22 consecutive months; as of the end of August 2026, its official gold reserves had reached 76.73 million ounces, an additional increase of 650,000 ounces from the previous month. In addition, gold ETF holdings have continued to recover, while institutional gold purchases have also increased. In other words, central banks and institutions are buying on dips, quietly raising the floor under gold prices. That is why, even with the probability of a rate cut surging to nearly 90%, gold prices have remained near $4,400 instead of plunging.
IV. For Ordinary People: Fear or Greed?
After reading this far, what you may care about most is: Can you still chase the rally now?
Here is the conclusion: Gold is not something to buy blindly, but it is not untouchable either. The core conflict in this round is that, in the short term, gold prices still face downward pressure before a rate cut is implemented; in the medium to long term, the supporting logic of central-bank gold purchases, fiscal deficits, and de-dollarization has not disappeared. Goldman Sachs, Citigroup, and several other institutions have set year-end target prices in the $4,900–$5,000 range (based on institutional research reports, not investment advice).
Three reminders:
First, don’t let a single day of sharp gains or losses dictate your moves. In a roller-coaster market, chasing rallies and selling in panic is the easiest way to get burned.
Second, if you really want to allocate funds, use spare money and buy in batches. Treat gold as the anchor of an asset portfolio, not a ticket to get rich overnight.
Third, distinguish between investment gold and jewelry gold. Fees and premiums differ greatly, as do their purposes, so the selection method is entirely different.
At the $4,400 mark, the story is clearly not over yet. Before the Federal Reserve’s rate meeting on September 17, gold prices will most likely continue lurching up and down. What we can do is not predict where they will go the next second, but think clearly about why we are getting on board: for hedging or for speculation.
Have you been following gold recently? Have you already gotten on board, or are you still waiting on the sidelines? Let’s discuss it in the comments and figure out this roller coaster together. $XAUUSD