He launched $Trump, a so-called meme coin that fans and speculators could buy in the hopes it would gain value. Initially, $Trump soared from a value of $7 to $75 per coin in a day, according to crypto price-tracking website CoinMarketCap. Two days later, it dropped to about $40 – just as incoming first lady Melania Trump launched her own meme coin, $Melania. Even the pastor at Trump’s inauguration ceremony, Lorenzo Sewell, got swept up in the meme coin frenzy, promoting a $Lorenzo version the same afternoon.

TRUMP2.3%
MEME0.39%
COIN-2.66%
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