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THIS IS ABSOLUTELY INSANE!!! 🤯
THIS ONE REDDIT USER MADE HEDGE FUNDS LOSE BILLIONS AND SAVED GAMESTOP FROM DYING.
GameStop was a dying video game store chain. Mall traffic was collapsing, digital downloads were killing physical game sales, and Wall Street had already written the obituary.
Big hedge funds saw the same thing and smelled easy money. They shorted GameStop hard, so hard that at one point more shares were sold short than actually existed. The plan was simple: bet the stock to zero, collect the payout, move on.
Then a guy posting as "Roaring Kitty" on Reddit said the quiet part out loud. This isn't a bad company falling apart. This is hedge funds manufacturing the narrative that it's dying so they can profit off the crash. GameStop wasn't fundamentally broken, it was being talked down on purpose.
He'd already put $53,000 into shares and call options back in 2019 when nobody was paying attention.
His post went viral. Then it went past viral. Elon Musk shared it on X himself, and that was the moment it stopped being a Reddit thread and became a movement.
Within two weeks, GameStop went from $17 a share to $483 at its peak. From $17 to $350 alone was already an unthinkable move for a stock everyone had left for dead.
Here's the mechanism that turned this from a rally into a massacre for the shorts. When a heavily shorted stock keeps climbing, the funds betting against it are forced to buy shares back just to survive, and that panic buying pushes the price even higher. It's called a short squeeze, and once it started, nothing could stop it.
Melvin Capital, one of the funds leading the short, lost 53% of its entire value in a single month. Citadel and Point72 had to inject nearly $3 billion just to keep it from collapsing on the spot. It never recovered. Shut down for good by 2022.
Congress got involved. Gill testified in front of lawmakers and opened with one line: "I am not a cat."
And GameStop itself used the chaos to actually save the business. While the stock was flying, the company issued new shares and raised real money, cash it used to pay down debt and buy time to restructure, the exact lifeline a company like this almost never gets once Wall Street decides it's finished.
One Reddit post. One guy who refused to believe the narrative. Billions in hedge fund losses, and a company that's still alive today because retail traders decided to prove Wall Street wrong.