RTX 5-series graphics cards have surged in price across the board! RTX 5090 is priced starting at 159k yuan, rising faster than stocks

Taiwan 3C retailers posted on Threads the latest Taiwan-dollar pricing for MSI’s full RTX 50 product line. Prices range from the entry-level RTX 5060 8G at 15,990 TWD all the way up to the flagship RTX 5090 32G liquid-cooled model at 179,990 TWD. Compared with the Taiwan suggested retail prices NVIDIA originally announced, the premiums across each tier fall between 45% and 122%—far higher than the one to two ten-thousandths (10%–20%) that industry channels had previously estimated. Moving Block (Dongqu) reported four days ago that NVIDIA sent the graphics-card partners a GDDR6/GDDR7 kit price-increase notice; this time, the terminal prices have actually landed in the real market.
(Background: NVIDIA issues another price-increase notice to graphics-card makers: GDDR6/GDDR7 memory reconfigured for allocation—graphics cards’ price speculation surges again)
(Additional context: China frenzy buying for “RTX5090 ‘8-card train DeepSeek R1’” Taiwan bundle deal has risen to 400k TWD)

Table of contents

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• Compared with the suggested retail price, the premium starts at 45%
• Pay more 6,600 TWD for extra 8GB of memory
• Waiting-for-a-deal folks already don’t dare wait anymore

Key takeaways

• MSI RTX 5090 in Taiwan is priced at 159,990 to 179,990 TWD, with a suggested retail price starting at 71,990 TWD
• The same RTX 5060 Ti with +8GB memory costs an extra 6,600 TWD, directly reflecting the GDDR7 increase
• XinYa Digital confirms NVIDIA raised prices by 10% to 20%; assembly orders across Taiwan doubled compared with the previous week

Four days ago, Dongqu reported that NVIDIA (NVIDIA) sent a price-increase notice to its graphics-card partners. At the time, outside estimates said graphics-card prices might rise by two to three tenths (20%–30%). Four days later, Taiwan storefronts released the full pricing list—and the numbers are much uglier than “two to three tenths.”

Today, there are Taiwanese 3C sellers posting on Threads in a series of six updates, listing MSI’s entire RTX 50 product line in TWD all at once—covering more than 40 models from RTX 5060 to RTX 5090. The first post accumulated 225 likes and 361 shares within three hours.

The cheapest card is RTX 5060 8G CYCLONE OC at 15,990 TWD. The most expensive is RTX 5090 32G SUPRIM LIQUID SOC at 179,990 TWD.

Compared with the suggested retail price, the premium starts at 45%

When NVIDIA announced the Taiwan suggested retail prices for the RTX 50 series in January 2025, RTX 5090 started at 71,990 TWD, RTX 5080 at 35,990 TWD, RTX 5070 Ti at 26,990 TWD, and RTX 5070 at 19,990 TWD. The original MSRP for the RTX 5060 reference model was 10,990 TWD; the official price for the RTX 5060 Ti 16GB was 499 USD, which comes to about 17,990 TWD.

If you take the lowest prices in each tier from this pricing table and compare, the gaps look like this:

• RTX 5090 32G: suggested retail price 71,990 TWD; current lowest 159,990 TWD; up 122%
• RTX 5070 Ti 16G: suggested retail price 26,990 TWD; current lowest 44,990 TWD; up 67%
• RTX 5080 16G: suggested retail price 35,990 TWD; current lowest 53,990 TWD; up 50%
• RTX 5070 12G: suggested retail price 19,990 TWD; current lowest 29,990 TWD; up 50%
• RTX 5060 8G: suggested retail price 10,990 TWD; current lowest 15,990 TWD; up 45%

To be fair, these are all MSI overclocked versions. The build and cooling are naturally better than the reference models, so it’s normal in this market for AIB makers to add one to three tenths to the suggested retail price. But 122% is beyond what heatsink fins and backplates can explain.

Dongqu’s report four days ago mentioned that from the RTX 5090 flagship to July, it had already been 38.9% higher than the official suggested retail price. The numbers in this Taiwan pricing table are three times that percentage.

Pay 6,600 TWD more for extra 8GB memory

One comparison in the pricing table is especially worth looking at, because it lays out the source of the price increase directly.

For MSI RTX 5060 Ti SHADOW 2X OC PLUS: the 8GB version sells for 18,990 TWD, while the 16GB version sells for 25,590 TWD. CYCLONE OC also uses the same figures. The two GPUs are identical in terms of the GPU chip; the only difference is the additional 8GB GDDR7.

The price gap is 6,600 TWD, which is about 206 USD.

Comparing the supply-chain-side pricing, the bulk procurement price of 16GB GDDR7 has risen from 80 to 90 USD to 200 to 300 USD—an increase of more than 200%. That means the 6,600 TWD price difference is almost equivalent to the memory’s own price increase. AIBs are not making much extra profit; they’re essentially passing the bill straight to the person at the counter.

A 3GB GDDR7 chip is about 60 to 70 USD; the standard 2GB version is about 20 USD. High-end memory costs three times that of the entry version, and that cost difference ultimately gets fully reflected in the sticker price.

Waiting-for-a-deal folks already don’t dare wait anymore

Channel-side actions came earlier than consumers. Earlier, Taiwanese PC components distributor XinYa Digital’s procurement director confirmed that NVIDIA is about to adjust upward, covering the RTX 5060 lineup and higher-tier graphics cards as well; the expected increase is between 10% and 20%. Using the RTX 5060 reference model’s original MSRP of 10,990 TWD as an estimate, the final price could land between 12,089 and 13,188 TWD.

Once the news spread, buying momentum jumped immediately. XinYa said that compared with the previous week, assembly orders across Taiwan over the last weekend doubled. Consumer inquiries also clearly increased; the most popular items are the RTX 5060 Ti 16GB and RTX 5070 Ti that are expected to rise in price. As for memory, demand generally jumped directly to 16GB or 32GB—people are buying first to stock up.

The increases aren’t just for graphics cards. The same report said DDR5 32GB memory rose from 3,000 TWD to 13,000 TWD—more than quadrupling year over year. A 1TB M.2 PCIe Gen4 SSD rose from 2,000 TWD to more than 5,000 TWD.

“Buy early and enjoy, buy late and get discounts”—a line that has circulated in the PC community for years—has completely failed this round. The cost of waiting has shifted from discounts to premiums. That’s also why recent price lists are being shared crazily by netizens: they’re trying to tell friends that if they don’t buy now, it will definitely be more expensive later.

Common questions

How much have RTX 50 graphics cards risen in Taiwan?

Based on the latest channel pricing, MSI RTX 50’s lowest prices in each tier are 45% to 122% higher than NVIDIA’s Taiwan suggested retail prices back then. RTX 5090 has risen from a suggested retail price starting at 71,990 TWD to an actual asking price of 159,990 TWD.

Why are graphics cards rising in price all the time?

AI servers have an exploding demand for HBM. Memory suppliers prioritize capacity for HBM, displacing the GDDR production lines. The procurement price for 16GB GDDR7 has jumped from 80 to 90 USD to 200 to 300 USD, and the cost is directly passed on to graphics-card prices.