Why most people in the market can’t hold onto their profits

Many people lose money when trading, not necessarily because they can’t judge the direction.
The bigger problem is:

They take profits and want to run as soon as they make a little.
But when they’re down a little, they want to wait.
Why can’t they hold their profits?

① Too focused on short-term fluctuations
When they first start making money, all they see is the account number changing.
As soon as there’s a small pullback, they start doubting their judgment and end up missing the real move.

② No plan set in advance
Before opening a position, they never think about:
Where to take profit?
Under what conditions to keep holding?
Under what conditions to exit?
When the market changes, it’s easy to get carried away by emotions.

③ Treating unrealized profit as if it’s already theirs
In the market, profit is just a number before you close the position.
A truly mature trader isn’t focused on squeezing out the maximum return every day; they let profits develop according to plan.

④ Afraid of profit pullback
Many people can accept losses, but can’t accept profit decreasing.
However, in trend trading, normal retracements are often part of the process of the market continuing to move.

⑤ No own trading rules
Every trade is based on instinct, and the result is:
When it goes up, they’re afraid to sell too early.
When it goes down, they can’t bring themselves to stop the loss.
In the end, trading isn’t about who predicts the most accurately.
It’s about who can stick to their own rules.

Qi Fei is now paying more attention to:
Direction, entry/exit levels, position sizing, execution.
The market has opportunities every day,
but the people who can keep profits are always a small minority.

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