Nobody plans to turn a bad trade into a long-term investment.

It happens one excuse at a time.
The stop gets hit:
“It needs more room.”
The 1H structure breaks:
“The daily still looks fine.”
The daily breaks:
“The fundamentals haven’t changed.”
By the time they call it an investment, the original setup has been dead for weeks.
They’re not holding because conviction grew.
They’re holding because selling would make the loss real.
Define what kills the trade before entering. If it happens, exit.
Still want the asset?
Build a new thesis from today’s price, not from the price you need to reach breakeven.
A planned loss is risk management.
An accidental investment is denial.