Where did the money in the prediction markets go after the World Cup ended?

Sports odds have indeed cooled down, but the prediction markets have not retreated overall.
Using July 19, when the World Cup ended, as the dividing line, the sports sector’s average daily trading volume fell from $1.15 billion to $726.4 million, a drop of 36.6%; open interest declined from $929.3 million to $682.3 million.
Betting markets for World Cup finals, champions, Golden Boot, and other odds tend to surge in volume as results approach; after the event ends, they enter a settlement and low-frequency trading phase.
Sports is still the largest source of trading volume, but the “super event premium” has disappeared.
Over the same period, the average daily trading volumes for the economic, finance, and technology/science sectors rose by 17.6%, 21.9%, and 15.8%, respectively.
Fed meetings, the interest-rate path, stock indexes, corporate events, and long-tail themes such as aliens and climate started to capture market attention.
Crypto trading volume actually fell by 7.2%, with no clear follow-on to absorb post-World Cup flows.
Running 24/7 does not mean it naturally has cross-topic pull; without new catalysts, funds won’t automatically migrate.
The prediction markets are forming a clearer event tiering: major sporting events generate trading peak volumes, interest rates, earnings, and corporate events provide ongoing trading flow, and technology and culture themes pick up long-tail attention.
What to watch next is not only which market has the highest trading volume, but whether events can continue to be updated over time.
Fed, the U.S. presidential election, corporate earnings, major rulings, and the next round of sporting events may take turns becoming new traffic entry points.
Overall, prediction markets are still expected to maintain an upward trend, and this track is still recommended to keep as a key focus.