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the biggest lie in crypto is “we’re building for our users”
every B2C product says it. almost none of them mean it. they build for metrics, for fundraising decks, for quarterly reports. the “C” in B2C is a data point, not a person. 100M users sounds great in an earnings call. it means nothing if those users are just a number you report to shareholders
and when they say “the trenches aren’t my focus”, they don’t even understand what they’re dismissing. the trenches aren’t just memecoin flippers. the trenches are the people who show up every single day. the ones who deploy contracts, provide liquidity, test new protocols, file bug reports, build dashboards, create content, onboard their friends. the ones who generate the volume, the fees, the daily active users, the metrics that make the quarterly report look good
the trenches are your power users. the ones who chose your chain over every other option and showed up when nobody else did. saying they’re not your focus is saying the people who actually use your product aren’t your priority. try saying that at any other company and see how long you last
you can tell who actually cares by how they act, not what they say. do they listen when the community gives feedback or ignore it for years and admit they were wrong after everyone already left? do they build what users ask for or push experiments nobody wanted? do they show up in the trenches with their community or post disclaimers from an ivory tower?
two platforms can have identical metrics (same volume, same fees, same DAUs) and have completely different outcomes. one is worth $16B because it listened from day one, built what the community needed, and made users feel like they mattered. the other has every advantage (brand, capital, users, regulatory position) and is losing ground to competitors that launched weeks ago
because the community can feel when you don’t care. they can’t put it in a quarterly report but they know. and eventually they leave. not loudly. they just stop showing up. and then your 100M users number is just a registration count for wallets that haven’t opened in months
the platforms winning right now have no gap between the team and the community. the builders are in the group chats. feedback becomes features in days. the community doesn’t beg for acknowledgment because the team is already there
the platforms losing have CEOs who say the people actually using their chain aren’t their focus and expect those people to stick around anyway
the consumer always figures it out. you can have every advantage in crypto and still lose to someone who simply showed up and cared