Cryptocurrency $GRAM (formerly Toncoin) fell due to three main factors: a technical malfunction, a broad decline in the altcoin market, and investor reaction to the rebranding.

In early June, blockchain synchronization issues occurred, which led to some decentralized applications (dApps) going offline and transactions slowing down.

Pavel Durov’s initiative to change the token’s name caused a brief period of uncertainty, which is why in the first days after the announcement on June 15 the price dropped by 10–15%.

The decline in Gram’s value was part of a wider altcoin selloff, triggered by Bitcoin falling below $63,000.

Gram’s outlook rests on its close integration with the Telegram audience and the The Open Network (TON) ecosystem. Analysts note diverging trends: investors are betting on long-term growth by expanding mini-apps, but the asset is currently under strong bearish pressure, with support around $1.42–$1.48.
The blockchain sector is highly volatile, and active tokenomics often face short-term dips in quotes.
Widespread adoption of in-messenger payments (transfers, paying for services, advertising) provides a high level of stickiness.
Against the current price levels around $1.50, long-term expert forecasts estimate the token’s potential by 2030–2040 to reach $20 and above, which they associate with the development of TON’s entire infrastructure.