Weekend strolls in parks: low spending, strong “healing.” Entertainment is changing: shifting from “consumption-based entertainment” to “experiential self-contentment,” with spending down and a pursuit of looseness and ease.



Chinese entertainment habits are undergoing a major transformation

Growth rate over the past 3 years Decrease rate over the past 3 years
+226% Park visits KTV -86%
+218% City Walk Escape rooms -87%
+200% Yoga Nightclubs -77%
+140% Cycling Bars -65%
+130% Watching TV dramas Movies -61%
+111% Hiking Shopping -57%
+66% Reading Board games, script killing -56%
+38% Chess and card games Travel -50%
+29% Running Group dining -43%
+25% Dancing Surfing -29%
+7% Fitness Ball sports -13%
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