After scanning market discussions, everyone is asking why this guy is pumping and then dumping. To be honest, the answer is hidden in his nickname—Sun Ge. Those two characters didn’t come out of nowhere.

This person really does have two different tricks up his sleeve: born in 1990, he was admitted to Peking University through special consideration in 2007, and went to the U.S. for further study in 2011. In 2012, he bought a large amount of Bitcoin, and within less than a year he made 10 million yuan. That shows he has sharp vision and a sensitive market sense. Later, he was selected as the first batch of students at a well-known business school, becoming the youngest student there, and he also had no shortage of resources and connections.

But the key point here is this— in 2017, he founded a certain major public blockchain project, becoming one of the world’s top three public chains. In 2018, at the high point, he dumped 6 billion coins worth, earning 12 billion yuan overnight. This is where the nickname Sun Ge comes from. After that, he became one of the largest private holders of that major public chain, with his assets growing from 10 million yuan to 10 billion yuan. In 2019, he even spent 30 million yuan to bid and buy a famous investor’s lunch, and—riding the heat—he aggressively cashed out more than 100 million yuan.

Have you noticed the pattern? Every time he takes part in the hype, market sentiment gets lifted, and retail investors follow along and buy in. When it reaches the top, he starts selling everything, completing the “harvest.” So what the market does now when it comes to him is—whatever you pump, I short. It’s not that the market doesn’t buy it; it’s that it has been taught to be smart.

Have to say, Sun Ge’s operations in the crypto world really are ingenious, but for retail investors? What they lose is trust. Once trust collapses, no matter how many stories there are, they’re all for nothing. That’s why even though his heat is still high now, market sentiment doesn’t follow.