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I saw the news that the parent company of Zenotoken is investing in a KOSDAQ-listed company. It seems that Zenoholdings is acquiring an investment firm called EQ Investment and is officially starting to invest in domestic companies, which is quite interesting. They appear to be planning to collaborate with Korean companies using blockchain and IT technologies.
From the perspective of the Zenotoken project, it looks like they are trying to find businesses where they can incorporate NFT technology, and what stands out is the NFT hotel resort membership program being promoted in Jeju Island. They plan to build a membership system based on Zenotoken and also activate the Xeno NFT Hub.
It seems that more cases of crypto companies connecting with offline businesses are emerging. We’ll have to see if Zenotoken can become a truly useful token, but I’m curious about how these movements will impact the NFT market.