Over the past couple of days, I’ve been seeing the back-and-forth fight over NFT royalties—people arguing “we need to protect creators” and also “liquidity is king.” It gets heated like everyone’s picking sides. As I read, I find myself a bit spaced out: the hot topics keep rotating in rounds, and my emotions feel like they’re being led around. In the end, it’s either the projects that end up taking a cut, or it’s attention itself that takes a cut—I’ve handed over my time and energy, and I still feel like I’m “joining in the discussion.”

My clumsy workaround now is: pause for a beat and ask myself what I really want—do I want to profit from the trading spread, support a certain creator, or am I just afraid of missing out? If I spell out the goal clearly, a lot of that “must jump in right now” impulse cools down. Put simply, the most expensive thing in the frenzy isn’t the fees—it’s the fatigue of constantly swapping narratives, switching stances, and changing positions. If you can move less, do less. If you can not chase, then don’t chase. First, treat your attention as an asset to protect.