Meet Blackstone's 'accidental influencer’ who made LinkedIn jogs Wall Street’s must‑watch content

Jonathan Gray, President and COO of Blackstone, has become an “accidental influencer” on LinkedIn through his authentic jogging videos, offering insights into investing and global trends. These casual, unpolished dispatches have garnered millions of views, proving more effective than highly produced content in communicating Blackstone’s reach and building trust. Gray’s success highlights a growing trend among C-suite executives to engage directly on social media, demonstrating a new demand for leaders who double as “creator-in-chiefs.”