Keeping brands consistent as marketing becomes AI‑driven

This article introduces Adobe Brand Intelligence, a solution designed to maintain brand consistency and quality as marketing increasingly leverages AI-driven content generation. It addresses the challenges of scaling brand identity when AI systems produce content, explaining how Brand Intelligence learns and applies brand guidelines through “decision traces” and a continuous brand ontology. The platform’s core capabilities, “Validate” and “Instruct,” help ensure content aligns with brand standards and can guide content creation consistently across various workflows.