Wu Shuo learned that the People’s Bank of China and eight other departments issued the “Administrative Measures for Online Marketing of Financial Products,” which will take effect on September 30, 2026. The measures clarify that online marketing of financial products may not be conducted or carried out in a disguised manner without authorization, and they further strengthen compliance requirements for third-party internet platforms. The document also lists the issuance and trading of virtual currencies as illegal financial activities and reiterates that related businesses must not be marketed or promoted online.

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