Host Says Broadcast | The Springtime is Perfect for a New Experience

Why can checking in at AI movie filming locations boost the entire-chain consumer experience?

From “viewing the scenery” to “enjoying the experience,” from “watching movies” to “traveling with the films, tasting delicacies, and exploring local markets,” the experience economy is flourishing.

Today is the first day of the Qingming holiday. The expected cross-regional flow of people across the whole society is about 296 million person-trips. This year, many places have linked the spring break for primary and secondary schools with the Qingming holiday to create a 6-day holiday, further fueling everyone’s enthusiasm for getting away.

In this year’s Qingming cultural and tourism market, there is a distinct feature—“experience.” New business formats are continuously opening up new experiences. Scenic areas roll out immersive experience projects, allowing visitors to “get into the scene” in a second. Flower viewing has also expanded into diversified experiences such as making handmade flower crafts and tasting flower dishes. Rich learning-and-exploring experiences—including ecological science education, intangible cultural heritage handicrafts, and innovation-focused exploration—help children better connect with nature and appreciate culture.

It’s not only tourism—movie-watching experiences are also iterating and upgrading. This Qingming holiday’s “off season is not dull.” As of this evening on April 4, the box office has already surpassed 100 million yuan. Nearly 20 films have been released, covering a range of themes including revolutionary history and warm realism, together forming a warm and moving cinematic tableau for the holiday.

And by last night, the total box office of Chinese films in 2026 has surpassed 12 billion yuan, showing full vitality in the Chinese film market. Watching movies is no longer just “seeing a film,” but is gradually becoming a social culture and a way of life. From the ticket-stub economy to checking in at movie filming locations, these have also driven an entire-chain consumer experience.

From “viewing the scenery” to “enjoying the experience,” from “watching movies” to “traveling with the films, tasting delicacies, and exploring local markets,” the experience economy is booming—bringing consumers an all-round upgrade in quality and continuously unlocking consumption potential across all business segments.

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