Recently came across a bunch of PFP/member card projects, they look pretty good, and you have to verify to join the group, making it feel like you need to scan your health code before entering the subway on a rainy day... It's funny and frustrating. Speaking of long-term value, brands need to rely on daily delivery, not just having an avatar hanging around; speaking of short-term attention, a wave of hype can indeed lift the floor price. Modularization and DA layer storytelling make developers ecstatic, while ordinary users are confused: what are you celebrating? I just want to know what my membership can actually save me. Anyway, I treat it like a K-line weather forecast—hype is hype, don’t let emotions run wild, first check if the project has a “rainy-day umbrella” that can last.