Musk’s recent moves are a bit tightly coordinated.

Just a few days ago, XChat was revealed: it launched on iOS on April 17th, with end-to-end encryption, no ads, and no phone number required—clearly going head-to-head.
Right after that, the X platform added Cashtags on the US and Canadian iPhones, letting posts include $TSLA, $BTC, or even just drop a Solana contract address. The system recognizes it automatically; tap the tag and you get a real-time price chart and discussions across the web. Canadian users can also jump directly to the Wealthsimple trading page.
When you look at these two moves together, the logic is actually pretty clear: an independent app locks in users, while the main site shortens the route from market data to trading into a single step.
In the future, when you’re scrolling on X and you see a post with a coin, you can place an order with two taps. Trading efficiency doubles, but I’m even more afraid that loss efficiency will double as well.