It has been found that Taobao indeed has official stores collaborating with the Spring Festival Gala IP, launching multiple crypto asset projects themed around the Year of the Horse. One of the projects released earlier has already reached a market value of 620,000, while another related project currently only has a market value of 30,000, showing a significant gap. Based on the level of official collaboration confirmation, the authenticity of these projects can be considered largely verified. However, a very practical issue remains—only one month until the Spring Festival Gala. Whether these IP-themed projects can maintain their popularity until the Spring Festival release, and how high they might eventually rise, are still uncertain. The key question is whether the excitement around the Spring Festival Gala can continue to support such projects or if it is just a short-term topical effect. It is worth closely monitoring the subsequent performance of this track.