Microsoft Applies for Game Advertising Patent: Ads Inserted at Natural Pauses, Timing Optimized by Machine Learning
Microsoft publicly disclosed a patent application through the United States Patent and Trademark Office (USPTO) in September, publication number US 2026/0260258 A1. The applicant is Microsoft, and the filing date was Apr. 23. The patent describes a system that pauses the screen and inserts ads when gameplay reaches a “natural pause point.” The system uses a machine learning model to dynamically determine the optimal time for ad insertion, unlike the approach used by most free-to-play mobile game
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Bisc·09-22 02:54
