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Google is testing a Flipkart purchase option in Gemini—is this AI shopping wave one you’re joining?!
A small number of test users in India can already see a Buy button on select products.
Tapping it takes users to a Flipkart-branded checkout process.
The test currently covers only a small selection of phones, electronics, and phone accessories.
The test is limited in scope, but the intent is obvious.
TechCrunch, citing a person familiar with the matter, said Google plans to expand the test later in October, ahead of India’s festive shopping season.
This is no longer just a smart assistant—it’s essentially a stealth salesperson.
Google’s reach from search to purchase is growing longer and longer.
Flipkart is using the AI entry point to capture traffic, while Walmart is making a shrewd move.
Consumers may find it convenient, but their freedom of choice could be quietly narrowing.
The AI shopping loop is taking shape, and the giants’ game has leveled up again.