Intuit CEO Cites Pricing as Top TurboTax Customer Loss Driver, Stocks Drop 10.3%
Intuit Inc. disclosed on Tuesday that pricing is the primary driver of customer attrition from its TurboTax platform, prompting the company to implement lower prices for DIY tax products in fiscal 2027. CEO Sasan Goodarzi stated on the earnings call that "Price is now the number 1 reason customers l
LucasBennett·08-26 03:15




