Barco Joins Coca-Cola as Co-Presenting Sponsor of CinemaCon 2026

Barco has joined The Coca-Cola Company as a co-presenting sponsor for CinemaCon 2026, marking the first time the global theatrical convention will have two presenting partners. This partnership highlights Barco’s commitment to the cinema industry, showcasing its laser projection technology and emphasizing collaboration among filmmakers, studios, exhibitors, and technology partners. CinemaCon 2026, organized by Cinema United, will take place from April 13-16 at Caesars Palace in Las Vegas.