Target’s new limited-time partnership is with cult-fave Gen Z brand Roller Rabbit

Target has announced a new limited-time design collaboration with Roller Rabbit, an upscale lifestyle brand popular among Gen Z, known for its sleepwear and whimsical prints. The collection, featuring over 250 items across multiple categories, will launch online and in most Target stores on March 7, with nearly 80% of items priced under $35. This partnership aims to introduce Roller Rabbit to a wider audience, expanding into new categories like luggage and outdoor items while offering exclusive in-store products.