CELEBRITY CRUISES IS REDEFINING RIVER TRAVEL WITH THE INDUSTRY'S MOST EXTENSIVE AND EXPERIENTIAL DESTINATION EXPERIENCES – Company Announcement - FT.com

Celebrity River Cruises has launched a new destination discovery program for its 2027 and 2028 itineraries, featuring four unique experience categories: Storyteller Series, Skillmaster Series, Keys to the City Series, and Celebrity Takeover Series. These programs, along with pre- and post-cruise stays, aim to offer deeply immersive and culturally rich experiences in European cities like Prague, Budapest, and Amsterdam. The initiative focuses on connecting travelers with local culture through insider-led tours, hands-on activities, tech-driven exploration, and bespoke events, ensuring memorable and personalized vacations.