BUY is a utility token introduced by Buying.com and built on the Algorand blockchain. Launch materials state that it was launched on Algorand in 2021 and was initially positioned as a loyalty reward for merchants participating in, and repeatedly using, the platform’s food-delivery service. Accordingly, BUY’s design centers on merchant use cases, rather than treating the token itself as equivalent to the delivery service, company equity, or a general claim on company revenue. Whether a merchant can receive or use BUY still depends on whether it is included in the relevant participation program and on that program’s specific rules.

Buying.com Price in USD Today, Live Market & Historical Trend Chart

Q: Which blockchain is BUY built on?

BUY was designed as an Algorand Standard Asset (ASA), meaning a standard asset created and managed on the Algorand chain. ASA defines BUY’s asset format on that chain; transferring or holding it generally requires a wallet that supports Algorand assets and completion of the asset-related operations required by that network. This differs from saying that BUY is Algorand’s native network currency: BUY is an asset issued on Algorand, while network transactions themselves still rely on Algorand accounts and network rules. Before transacting, users should confirm that their wallet supports the ASA and that the receiving address meets the conditions for receiving this type of asset.

Q: How do merchants earn BUY rewards?

BUY’s reward design targets participating merchants that repeatedly use Buying.com’s micro-delivery service. The whitepaper’s example uses the number of delivery requests submitted by a merchant in a day as the calculation basis, rather than calculating directly from the order value of end consumers. In other words, the reward logic first identifies whether a merchant has generated delivery requests that meet the program conditions, then calculates the corresponding reward based on the number of those requests; request count is the unit of measurement in the example. Actual rewards also depend on participation eligibility, program rules, and reward-pool arrangements, so the whitepaper example should not be treated as an amount guaranteed to every merchant in every period.

Q: How can BUY be used for bill settlement?

The settlement design proposed in the whitepaper is that participating merchants may apply BUY they have earned toward their invoices when settling monthly bills with Buying.com; the offset amount references the market price at that time. The sequence is to first earn BUY under the program conditions, then use it as an offset during monthly settlement. This arrangement applies to participating merchants and their billing relationship with Buying.com. It does not promise all token holders redemption for cash, goods, or services at a fixed price. Market price affects the invoice offset represented by the same quantity of BUY, so token quantity and the final invoice offset amount do not have a fixed one-to-one relationship.

Q: What is BUY’s supply?

BUY has a maximum supply of 1 billion tokens and a smallest unit of 0.000001 BUY. Maximum supply describes the upper limit that may be issued under the asset’s rules; it does not equal the amount currently in the market, immediately tradable, or held by the public. The whitepaper allocates approximately 100 million BUY, or 10% of maximum supply, to the reward-program reserve. This reserve supports the reward design; it is part of supply allocation, but its designation as a reserve alone does not establish that all of it has been distributed or determine actual circulating supply.

Rank 1690

$0.00413

-$0.00003(-0.95%)

Market Cap

$2.70M

24h High

$0.00421

24h Low

$0.00412

24h Turnover

$7.28K

Total Supply

986.80M

Market Sentiment

Neutral

Price of Buying.com (BUY) Today in USD

View Buying.com (BUY) Price Prediction

The live price of Buying.com (BUY) today is $0.00413, with a 24h change of -0.95%. Over the same period, the low was $0.00412, the high was $0.00421, and the 24h trading volume was $7.28K. The current market cap is approximately $2.70M. It ranks #1690 by market cap and accounts for 0.00012% of the total crypto market cap. The all-time high was $0.10651 (⁦2021-08-13⁩); the current price is -96.12% from the all-time high.

Buying.com (BUY) Price History

7 Days
-1.66%
Low
$0.00409
High
$0.00421
30 Days
-8.83%
Low
$0.00407
High
$0.00457
90 Days
-58.86%
Low
$0.00407
High
$0.01007
1 Year
+24.68%
Low
$0.00170
High
$0.01746

Fear & Greed Index

0 Extreme Fear100 Extreme Greed

Yesterday: 51; Normal
Last Week: 68; Greed
Last Month: 73; Greed

The Fear & Greed Index is currently 51/100, in the Normal zone; change from yesterday: 0, from last week: -17, and from last month: -22. Lower values indicate more fearful sentiment, while higher values indicate more greedy sentiment. This does not represent price change.

Why Did Buying.com (BUY) Fall in the Last 24 Hours?

During the report window from 2026-10-25 to 2026-10-26, BUY’s single-candle volume was 90,312 units and the high-low spread was just $0.00001, indicating very low trading activity in that period. Sell orders across the top five levels totaled 38,964 units, about twice the 19,587 units of buy orders, for a depth ratio of 0.50. However, the absolute order sizes were limited, so the sell-side imbalance also had limited influence on price. The largest buy order, 12,026 units at $0.00407, accounted for 61.4% of buy-side depth and could provide short-term support, but not a lasting guarantee. Technical signals were neutral overall: trends were weak on the 15-minute and 4-hour intervals; the 1-hour moving average was bullish but lacked confirmation from RSI and MACD; and the daily direction was unclear. These historical order-book and indicator readings describe liquidity and signals at that time and cannot, on their own, establish what drove the price change.

About Buying.com (BUY)

Buying. Com provides services for enterprises that want to upload products to their native platform and provide one hour delivery service. Buying. Com logistics infrastructure has been laid out in 22 states of the United States, and hundreds of retail stores use the platform for thousands of deliveries every day. At the macro level, buying COM is a localized micro distribution network that can complete the last mile delivery in 1 hour, and the $buy token is used for transactions in this ecosystem, involving manufacturers, distributors, delivery companies, distribution centers, consumers, etc. Buying. COM is being launched in stages, focusing on food orders. In this ecosystem, the restaurant will use buying Com platform to fulfill internal orders, online orders and orders placed through doordash, grubhub, ubereats, postmates and other major applications. The model will be extended in subsequent stages through more upgrades and improved functions.

Use Cases and Features

BUY is a utility token in the Buying.com ecosystem, initially intended to reward participating merchants for repeat use of its food delivery service. The project design also includes using earned BUY to offset bills during monthly settlement; plans to use the token in broader business processes in the future remain proposals and do not mean those features are already live.

Supply and Issuance Mechanism

BUY is designed as an Algorand Standard Asset (ASA), with a maximum supply of 1 billion tokens and divisibility to 6 decimal places. The whitepaper reserves 10% of the total, about 100 million tokens, for a rewards program; the program calculates rewards by the number of times merchants use the delivery service, with specific implementation subject to platform arrangements.

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Buying.com (BUY) Basics & Market Insights

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Frequently Asked Questions About Buying.com (BUY)

What is BUY?

Which blockchain is BUY built on?

How do merchants earn BUY rewards?

How can BUY be used for bill settlement?

What is BUY’s supply?

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