Launching a points system is not about “farming freebies”—it turns trading into a large-scale game of progression
The launch of Gate’s event points system may appear to simply add a “Points” entry, but in reality, it is more like repackaging familiar user trading behavior: in the past, trading ended once the transaction was complete; now, trading, participating in activities, and completing tasks can all become part of accumulating points. In other words, the platform is shifting from “users come to trade” to “users come and want to complete a few more tasks.”
The most interesting aspect of this mechanism is how it changes users’ psychological expectations toward activities. In the past, when participating in an event, many people’s first reaction was, “How much can I earn?” With a points system, users may start calculating, “How far am I from the next tier?” Once this mindset takes hold, platform user activity can easily increase further.
Of course, points themselves are not a magic formula for wealth. What ultimately determines their appeal is what they can be redeemed for, how different events are calculated, and whether the reward rules remain stable. If the rules are transparent enough for users to clearly see the relationship between their input and returns, the points system can become a long-term operations tool; if the rules are so complicated that they resemble a math competition problem, users may leave the page before they can figure them out.
From the platform’s perspective, the value of event points lies more in user engagement. They can turn one-off event participation into continuous behavioral incentives, motivating users to “do it one more time.” For active traders, this type of mechanism is especially likely to create positive feedback.
Therefore, rather than saying that Gate is launching a points system, it would be more accurate to say that it is giving users a “progress bar.” Trading platforms are increasingly resembling games, which is not necessarily a bad thing. The key is for the rewards to be real, the rules to be clear, and the experience to be smooth. After all, users can accept fighting monsters and leveling up, but what they fear most is spending half a day fighting, only to discover that the Boss has suddenly changed the rules. #Gate事件积分系统上线

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From “Trade and Leave” to “Grind Tasks to Level Up”: Gate Is Coming Up with New Ways to Make Its Platform More Engaging
If traditional trading platforms are like supermarkets, where users go in, buy what they need, and leave, then an event points system is more like placing an arcade machine at the supermarket entrance: users can earn points by shopping, participating in activities, and completing tasks.
Users may originally plan to “buy and leave,” but then they notice the progress bar for their points and suddenly have a thought: “I’m already here, so why not play a little longer?”
That is the appeal of a points system.
Gate’s launch of an event points system is essentially strengthening the platform’s user engagement. For a platform, user activity is not an abstract metric, but an important factor determining the vitality of its ecosystem. There is clearly a difference in value between a user who merely registers an account and one who continuously participates in activities, trades, and follows new projects.
A points mechanism can connect these behaviors, gradually turning users from mere product users into participants in the platform ecosystem.
However, what truly determines whether this system can succeed is still the “sense of reward.” Users are not happy just because they can look at a string of numbers; they hope their points correspond to clearly defined benefits. If, in the future, points can be linked to event rewards, user benefits, or more ecosystem features, their practical value will increase further.
At the same time, the platform also needs to manage the pace of incentives. If points are too easy to earn, users will find them uninteresting; if they are too difficult to earn, users may start wondering, “Are they deliberately keeping these points away from me?” The ideal state is to make users feel that they “can reach the goal with some effort”—challenging, but not hopeless.
From this perspective, the event points system may be more than just a new feature; it could also represent an upgrade to Gate’s approach to user operations.
In the future, competition among trading platforms may not be limited to “who can offer more trading pairs,” but may also include “who can make users willing to stay for the long term.”
After all, attracting traffic is not difficult; the hard part is making users reluctant to leave once they arrive. If used appropriately, this “small carrot” of points could indeed become a soft weapon for platforms to retain users.
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