泡泡玛特09992.HK Price

Beijing POP MART Cultural Creative Co., Ltd., founded in 2010, is a leading trendy culture and entertainment company in China. Over the past decade, focusing on four areas—artist discovery, IP incubation and operation, consumer engagement, and the promotion and cultivation of trendy toy culture—POP MART aims to build a comprehensive operational platform covering the entire trendy toy industry chain with its brand culture of "Creating trends, spreading joy." To allow more young people who love trendy toys to deeply engage with the brand philosophy of "Creating trends, spreading joy. To light up passion and bring joy," POP MART has successfully held the five largest international trendy toy fairs in Asia in Beijing and Shanghai, each attracting over 100k visitors, filling a gap in the domestic trendy toy industry. Through these exhibitions, POP MART has drawn more international trendy toy brands to the domestic market and provided more opportunities for outstanding Chinese designers to showcase their original art, thereby fueling the dynamic growth of China's trendy toy culture. As of December 31, 2019, POP MART had over 114 directly operated offline stores and more than 825 robot stores, deeply covering 57 cities across China, and had entered 21 overseas countries and regions, including South Korea, Japan, Singapore, and the United States, with its global expansion steadily growing. For the European market, POP MART announced a European expansion agreement with its European partner Baby Watch, starting from France to further extend its global operations. Meanwhile, POP MART independently developed the most professional trendy toy social platform in China—Pato—which has become a gathering place for trendy toy enthusiasts, now covering approximately 540 trendy toy brands, with many designers setting up columns. "Turning dolls," "modding dolls," and "swapping dolls" have become new terms in the trendy toy industry. Today, POP MART has formed brand advantages based on designers, retail channels, and the industrial chain. POP MART has signed contracts with well-known trendy toy designers such as Kenny, Pucky, and Long Jiasheng, launching numerous fan-favorite products and building a strong and loyal fan base. At the same time, POP MART collaborates with world-renowned brands to create trendy products for classic IPs that appeal to younger consumers. In addition, POP MART focuses on the source of the trendy toy market, co-hosting trendy toy lectures with the Central Academy of Fine Arts, inviting top industry designers to teach trendy toy knowledge, and supporting the cultivation of local Chinese trendy toy designers. For online sales channels, POP MART's Tmall flagship store has risen strongly, enhancing the fun of shopping for fans through mini-games and mini-programs. During the 2019 Tmall "Double 11" event, sales exceeded RMB 82.12 million, a year-on-year increase of 295%, ranking first in the Tmall toy category. As its footprint continues to expand, POP MART is gradually building a complete industrial chain covering designers, factory supply chains, retail channels, and international trendy toy exhibitions, allowing designers to focus more on their work and promoting the thriving development of the trendy toy industry.