Should we say goodbye to NFTs?

NFTs are currently a relic track for Web3, but there are also flames hidden in them that can be ignited in the future. This article originated from an article by YBB Capital Researcher Zeke and was compiled, compiled and contributed by odailynews. (Synopsis: "Maple Valley N" beginner's guide: how to register, game strategy, NFT props, NXPC and NESO token exchange) (Background supplement: App Store policy update after Apple lost the lawsuit: Web3 and NFT applications are exempted from "30% Apple tax", the meta-universe has a play? The last tweet of NFTs ended with the offering of Pudgy Penguins, and Doodles' recent token offering only made some splashes on Solana. The subtraction of Yuga Labs continues, this time even the most soulful IP, Cryptopunks. Those BitCoin NFTs in the last wave of NFT resurgence are also almost zero, and these once crazy narratives have indeed long since fallen into loneliness and are no longer cared for. 10 k PFP's vision was beautiful, a community of just the right size to help a bottom-up IP project go global, which is completely different from the traditional IP projects that first invested money for content support in the past. For example, Disney's Marvel Universe, Star Wars, and various animated images often require years of precipitation and countless funds to make these IPs deeply rooted in the hearts of the people and eventually become a gold mine. NFT is completely different, its barrier to entry is extremely low, shaping an IP, and the speed of assetizing IP is quite fast. Creators only need to pay some gas to hang their artwork on Opensea for sale, there is no gallery, no toy company, no film company, no need for any professional team, an IP, a new artist is born. We also witnessed three or four years ago that some bottom-up IPs are popular in the top entertainment circles in Europe, the United States, Japan and South Korea. A grassroots artist can also rely on NFTs to achieve amateur counterattacks. For me, as a Gen Z who has grown up watching the day, it is also a very dreamy thing to be able to participate in IP investment and incubation through Crypto that was once inaccessible to ordinary people. But later after the release of BAYC's "Matryoshka Doll", Azuki's disaster-worthy subseries Elemental. The ambiguous status of NFTs is gradually becoming clear, and it is less like an equity or investment, but more like an expensive luxury with membership benefits. The project team also hopes that we can continue to purchase sub-series to support their subsequent investment in Roadmap, which is the core of IP value. The seeds of contradiction are planted here, and the project party knows that it is expensive to do content, but if you do not do content, IP will die. The sub-series, which are released every few months, continue to suck the blood of OG series holders, torturing everyone in the community, waiting for the feedback from the content may take many years, or this feedback may never come. The cracks began to grow wider, and those beautiful illusions began to be shattered as floor prices fell, and all that remained was all kinds of tearing. Second, the ace of the IP industry MCN-PoP MART If NFT is regarded as a luxury game for Generation Z, its causes and failures are clearer. In the era of fast food, no content is not a bad thing, after all, the appearance alone can quickly attract buyers, for example, Azuki's art style is quite in line with Asian aesthetics, and under the consensus, this grassroots NFT series can also become the third largest blue chip after BAYC. In the real world, well-known trendy games such as Bearbrick (building block bear), B.Duck Little Yellow Duck, Molly and so on are also not supported by content, but they all rely on their unique appearance to become popular. However, the trend is always a gust of wind, and without content as the core of value, these IPs can become obsolete at any time. Limited by the culture of the cryptocurrency circle and the ultra-low success rate of NFT, the project party is often constantly derived around an IP. But the reality is that before the core has made a prototype, this gust of wind has passed. Of course, PFP projects also have a type with sufficient content support, Japanese-style NFTs. In the past, I have seen at least four or five projects with well-known Japanese comic IPs hoping to make a big splash in the NFT market, but they don't seem to have thought about the IP fan base is almost completely incompatible with this circle, the second point is that the peripherals of Japanese anime have long been too many to choose, why should fans spend hundreds of times the price to buy a small picture? Of course, the most important thing is the third point, this small picture can only be a picture, and the imagination space for future empowerment is 0. Even if you purchase the Gundam NFT, you can only get the right to enter the Gundam metaverse "SIDE-G". Wanda's profits from models, games, and animations naturally have nothing to do with you, and the community will not be a member of the IP incubation, and even an outlier in the entire Gundam fan base. At this point, GameFi's pain points are actually very similar. At this point, the PFP project has become a false proposition, and only the pragmatic tinder of the little penguin is still working hard. So is there another way out for small pictures? I think PoP MART may offer a different answer. This small lattice store, which originated in Beijing's European and American Shopping Center, relied on agent Sonny Angel to turn around. This series alone contributed nearly 30% of PoP MART's sales at the time, and the red-eyed copyright owner withdrew the exclusive rights a year later, but this move led to the birth of an IP empire. Wang Ning (founder of PoP MART) at this time is very simple, do your own IP, be an IP that others can't take away. In 2016, PoP MART collaborated with Hong Kong designer Wang Xinming to launch the first independent tide play series - Molly, this little girl with a pouting image instantly swept the country, through the uncertainty of blind box play and dopamine-driven. PoP MART began its first rocket rise, and by 2019, Molly's annual sales of a single IP had reached 456 million yuan, becoming the core source of revenue for PoP MART at this time. This combination of Japanese gacha and high-end tide play as a joint name was also common in the NFT craze in later years. The basic elements are designed by the artist and then handed over to the project party to be combined into a series of pictures for sale and operation. NFTs are generally in the form of blind boxes in the first stage, and the project team will release pictures of various rare combinations to strengthen players' desire to buy. The two are only different in the form of the sale, but tens of thousands of NFT projects and various blue chips have generally failed. And PoP MART is now in its second spring, why? Once I attributed the reason to the difficulty of landing and the high purchase threshold. The former does not have any problems from the current point of view, and the latter is actually not, NFT also has a free Mint of the earth dog period, Goblintown, MIMIC SHHANS are the golden dogs of that period, the creator only relies on trading commissions to earn a lot of money, many NFTs in the era of inscriptions are more decentralized on this basis, but this can not stop the loneliness of NFT. Forming and joining an IP community is very simple, but the difficulty is to continue. So, I think we may be in the wrong mode. In the first...