LIST | Top 10 AI Tools that Took the Internet By Storm in 2023

In the annals of technological advancement, 2023 will forever be remembered as the year when generative AI took the world by storm.

Many innovative tools emerged in this dynamic sector, each leaving an indelible mark on the landscape.

Key Takeaways:

• The top 50 AI tools attracted over 24 billion visits between September 2022 and August 2023.
• ChatGPT led with 14 billion visits, making up over 60% of the analyzed traffic.
• The AI industry saw an average of 2 billion visits monthly over the past year, with a surge to 3.3 billion in the last 6 months.
• The 50 AI tools analyzed experienced a 10.7x growth rate, with an average monthly increase of 236.3 million visits.
• ChatGPT, Character AI, and Google Bard experienced net traffic growth of 1.8 billion, 463.4 million, and 68 million visits, respectively.
• Craiyon, MidJourney, and Quillbot faced the largest traffic declines during the period.
• The US contributed 5.5 billion visits, equating to 22.62% of the total traffic, whereas European countries together accounted for 3.9 billion visits.
• AI chatbot tools were the most popular, garnering 19.1 billion visits.
• Over 63% of AI tool users accessed via mobile devices.
• Gender data reveals a disparity: 69.5% are male users, compared to 30.5% are female users.

Over 24 billion visits were generated from September 2022 to August 2023 by just the top 50 AI tools, with an average monthly growth of 236.3 million visits. Below, we explore the popularity of 10 such AI tools, gauged by site traffic analysis.

1. ChatGPT (Net Growth: 1.8B Visits)


Unsurprisingly, ChatGPT claims the top spot among the leading gainers in our study’s timeframe. As a frontrunner in the industry, its ascent to 1 million users in November 2023 set the stage for continued rapid growth.

Nevertheless, it experienced a decline in tandem with the industry during the June 23 to Aug 23 , shedding over 779 million in traffic – though the launch of its mobile app could offer a partial explanation for this downturn.

• Launched: November 2022
• Number of Months Considered: 10 months
• Total Traffic (Nov 22 – Aug 23): 14,589,516,239 (14.6 billion)
• Average Monthly Traffic: 1.5 billion
• Net Growth in Traffic: 1.8 billion
• Average Monthly Traffic Growth: 195.1 million

2.) Character AI (Net Growth: 463.4M Visits)


Securing the second position is Character AI, a unique tool crafted to assist users in character creation while delivering remarkably human-like responses through conversation.

Its appeal extended notably into the realms of celebrities and gaming, drawing immense interest and attention, evident in its impressive average of 318 million visits per month.

Take a deeper look at the numbers below:

• Launched: September 2022
• Number of Months Considered: 12 months
• Total Traffic (Sep 22 – Aug 23): 3,825,841,380 (3.8 billion)
• Average Monthly Traffic: 318.8 million
• Net Growth in Traffic: 463.4 million
• Average Monthly Traffic Growth: 42.1 million

3.) Google Bard (Net Growth: 68M Visits)


Bard made its debut on March 21, 2023, with an initial limitation to specific geographical regions. Despite these constraints and a late entry into the scene, its swift expansion secured the third-highest position in net traffic gain.

Over the study period, Bard amassed an impressive 241.6 million visits, averaging around 34.5 million visits per month.

Take a look at the numbers below:

• Launched: March 2023
• Number of Months Considered: 6 months
• Total Traffic (Mar 22 – Aug 23): 241,557,861 (241.6 million)
• Average Monthly Traffic: 34.5 million
• Net Growth in Traffic: 68 million
• Average Monthly Traffic Growth: 11.3 million

4.) Janitor AI (Net Growth: 48.8M visits)


Janitor AI distinguishes itself in the realm of conversational AI platforms, offering a unique focus on not-safe-for-work (NSFW) interactions. Its standout feature allows users to create their own NSFW chatbots, catering to a specific niche within the AI landscape.

Take a look at the numbers below:

• Launched: Around May 2023
• Number of Months Considered: 4 months
• Total Traffic (May 23 – Aug 23): 192,382,354 (192.4 million)
• Average Monthly Traffic: 48.1 million
• Net Growth in Traffic: 48.8 million
• Average Monthly Traffic Growth: 16.3 million

5.) Perplexity AI (Net Growth: 25.3M Visits)


Perplexity AI, an innovative AI education app, streamlines the learning process by allowing users to format their questions into threads, facilitating easy comprehension of information. Accessible across web, Android, and iOS platforms, it provides a versatile and user-friendly learning experience.

• Launched: August 2022
• Number of Months Considered: 9 months
• Total Traffic (Dec 23 – Aug 23): 134,267,104 (134.3 million)
• Average Monthly Traffic: 14.9 million
• Net Growth in Traffic: 25.3 million
• Average Monthly Traffic Growth: 3.2

6.) Civit AI (Net Growth: 23.3M Visits)


Civit AI, a haven for AI art enthusiasts, boasts an array of premium Stable Diffusion models, positioning itself as the hub for open-source generative AI.

• Launched: November 2022
• Number of Months Considered: 10 months
• Total Traffic (Nov 22 – Aug 23): 177,150,195 (177.2 million)
• Average Monthly Traffic: 17.7 million
• Net Growth in Traffic: 23.3 million
• Average Monthly Traffic Growth: 2.6 million

7.) Leonardo AI (Net Growth: 17.5M Visits)


Leonardo AI empowers users to craft production-quality visual assets swiftly and stylishly for their projects. With both iOS and Android applications, it has garnered widespread popularity among creators worldwide, offering a versatile and accessible solution for visual content creation.

• Launched: December 2022 (approximately)
• Number of Months Considered: 9 months
• Total Traffic (Dec 22 – Aug 23): 101,590,093 (101.6 million)
• Average Monthly Traffic: 11.3 million
• Net Growth in Traffic: 17.5 million
• Average Monthly Traffic Growth: 2.2 million

8.) Eleven Labs (Net Growth: 15.9M Visits)


Eleven Labs introduces state-of-the-art Generative Voice AI, delivering lifelike text-to-speech capabilities and voice cloning. Tailored for content creators, gamers, and publishers, its popularity has soared, owing in part to its ability to meet the diverse needs of these user groups.

• Launched: October 2022 (approximately)
• Number of Months Considered: 11 months
• Total Traffic (Oct 22 – Aug 23): 88,594,696 (88.6 million)
• Average Monthly Traffic: 8.1 million
• Net Growth in Traffic: 15.9 million
• Average Monthly Traffic Growth: 1.6 million

9.) Cap Cut (Net Growth: 14.6M Visits)


Cap Cut stands out as a versatile video editor, providing a range of comprehensive and user-friendly tools for online, desktop, and mobile editing.

With smart AI functions, abundant resources, collaborative capabilities, and tailored solutions for social media, business, and personal projects, CapCut offers a robust platform for diverse video editing needs.

• Launched: April 2020
• Number of Months Considered: 12 months
• Total Traffic (Sep 22 – Aug 23): 203,800,554 (203.8 million)
• Average Monthly Traffic: 17 million
• Net Growth in Traffic: 14.6 million
• Average Monthly Traffic Growth: 1.3 million

10.) Cut Out Pro (Net Growth: 14M Visits)


Cut Out stands at the forefront of innovation as an AI-powered visual design platform, transforming content creation with its tools for removing unwanted elements, enhancing images/videos, and automating design tasks.

This revolutionary platform redefines the landscape of visual design, offering efficiency and precision in content creation processes.

• Launched: 2018 (month unknown)
• Number of Months Considered: 12 months
• Total Traffic (Sep 22 – Aug 23): 133,454,424 (133.5 million)
• Average Monthly Traffic: 11.1 million
• Net Growth in Traffic: 14 million
• Average Monthly Traffic Growth: 1.3 million